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CRM & Email Segmentation Consultant (Contract)

Miami, FL

Who We Are

At Ampersand, our vision is to be a recognized, trusted consulting partner that empowers both clients and consultants to thrive in the age of AI — known for innovation, measurable impact, and a culture built on curiosity and progress. Our consultants are problem-solvers who combine deep technical expertise with business acumen to deliver outcomes that matter.

Rooted in South Florida, we're an innovative team that values authenticity and entrepreneurial spirit. We embrace ambiguity, lead with empathy, and aren't afraid to push boundaries. Our strength lies in our diversity of thought and our commitment to doing what's right for our clients.

About This Opportunity

We're seeking a Consultant specializing in Segmentation, Operations & Experimentation for a 6-month contract (40 hours per week). This role supports the transformation of a large-scale email ecosystem into a centralized, audience-first, insight-driven operating model.

You will play a key role in segmentation design, workflow definition, experimentation setup, and cross-functional coordination — serving as the operational bridge between strategy and execution.

What Makes This Role Different

This is a hands-on consulting role that sits at the center of operational transformation. You will:

  • Support the development and operationalization of audience-first segmentation frameworks
  • Build and refine workflows that govern intake, approvals, conflict checks, and send governance
  • Collaborate across Creative, Legal, Product, Data, and Divisional teams to ensure alignment
  • Design and support structured A/B and multivariate testing frameworks
  • Maintain governance artifacts, documentation, and cadence structures
  • Facilitate requirements sessions and ensure deliverables are clear, actionable, and aligned to program objectives

Requirements 

Segmentation & Audience Strategy

  • Hands-on experience working in Salesforce Marketing Cloud
  • Experience building or supporting segmentation logic (behavioral, lifecycle, intent)
  • Ability to translate business needs into segment criteria and eligibility rules
  • Experience with CRM/ESP segmentation capabilities (SFMC, Braze, Responsys, Iterable, etc.)

Operations & Workflow Design

  • 3–5 years of experience in marketing operations, CRM operations, lifecycle marketing, email program management, or consulting
  • Ability to design and document intake, approval, and execution workflows
  • Strong process orientation with attention to detail and consistency
  • Experience supporting cross-functional operating models with multiple stakeholders
  • Ability to identify operational inefficiencies and propose improvements

Experimentation & Optimization

  • Hands-on experience supporting A/B or multivariate testing
  • Ability to define test hypotheses, success criteria, and measurement approaches
  • Experience coordinating test setup, documentation, and tracking

Project Coordination & Consulting

  • Experience assisting the facilitation of working sessions and gathering requirements
  • Strong communication skills with the ability to synthesize complex information
  • Strong stakeholder management skills with experience aligning cross-functional teams
  • Organized, detail-oriented, and reliable with strong follow-through
  • Experience creating clear, structured documentation (playbooks, workflow diagrams, segmentation rules

What You'll Do

  • Support creation of strategic segments and micro-segments
  • Document workflows, approval paths, and intake processes
  • Help establish send governance, conflict checks, and fatigue rules
  • Facilitate requirements gathering with Creative, Legal, Product, and Data teams
  • Support rollout of A/B and multivariate testing frameworks
  • Partner with data teams to validate logic, refresh cycles, and eligibility rules
  • Support the control tower with structured operational documentation

How to Apply

For immediate consideration, please include:

  1. Your resume highlighting segmentation, operations, or experimentation experience
  2. A brief note about your experience supporting structured, cross-functional programs
  3. Any relevant workflows, documentation samples, or case studies (optional)

Note: Due to the specialized nature of this role, we will only be considering candidates who clearly demonstrate the required professional services background and established network.

About Ampersand 

Ampersand is proud to be an equal-opportunity workplace. We value diversity and always treat all employees and job applicants based on merit, qualifications, personality, and talent. We do not discriminate on the basis of race, religion, ancestry, color, national origin, gender, sexual orientation, gender identity, age, citizenship, marital status, veteran status, or disability status.

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