Influencer Marketing Manager

ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms. 

At ThinkMarkets, we are on the lookout for a result–oriented Influencer Marketing Manager to join our team in Cyprus. In this role, you will lead the development and implementation of data-driven influencer marketing campaigns. Your responsibilities would include elevating brand awareness, fostering meaningful engagement and driving sales conversions through strategic influencer partnerships.  

Responsibilities: 

• Develop and execute brand partnerships and influencer strategies aligned with ThinkMarkets' marketing goals, utilizing data-driven approaches to achieve key success metrics. 
• Leverage market research and audience insights to identify and cultivate relationships with relevant influencers across various social media platforms such as Instagram, TikTok, and YouTube. 
• Oversee influencer partnerships, handling everything from contract negotiation and briefing to ongoing communication and relationship management. 
• Craft compelling campaign concepts and briefs for influencers, ensuring clear communication and brand alignment. 
• Oversee influencer content creation, guaranteeing adherence to ThinkMarkets' brand messaging and regulatory compliance. 
• Use influencer marketing tools to track performance and analyse results and deliver reports highlighting successes and areas for improvement. 
• Stay on top of the latest influencer marketing trends, regulations and best practices 
• Collaborate closely with internal teams such as creative, content, and compliance to optimize influencer strategies and maximize their impact on ThinkMarkets' marketing objectives.

Requirements: 

• 2+ years of experience in influencer marketing, with a proven track record of developing and executing successful campaigns. 
• In-depth understanding of influencer marketing metrics and performance measurement. 
• Experience using influencer marketing tools for onboarding and management 
• Excellent communication, negotiation, and relationship-building skills. 
• Strong analytical and problem-solving abilities. 
• Prior knowledge of the financial markets industry is a plus.