Head of UK Sales - FX/CFDs

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we empower clients worldwide to trade 24/7 across global markets. Our mission is to bridge the gap between traders, investors, and platforms, providing seamless access to thousands of financial instruments. Utilizing cutting-edge technology, we ensure a superior trading experience.  

The Head of UK Sales is a senior commercial leadership role responsible for the growth, performance, and governance of ThinkMarkets’ UK retail sales operation. 

Reporting directly to the Chief Commercial Officer, this role owns the UK retail sales strategy end-to-end, from lead conversion and client activation through to retention, revenue growth, and team performance. The role combines hands-on sales leadership, analytical rigour, and strong regulatory discipline within a highly competitive and regulated environment. 

Key Responsibilities : 

Sales Leadership & Performance 

• Lead, develop, and scale the UK Retail Sales team, embedding a high-performance, accountable sales culture. 
• Set clear KPIs, targets, and quality standards aligned to commercial and regulatory objectives. 
• Coach and mentor sales staff, with a focus on quality conversations and long-term client value. 
• Own recruitment, onboarding, training, and ongoing performance management of the UK sales function. 

Commercial Strategy & Growth 

• Define and execute the UK retail sales strategy in line with group commercial objectives. 
• Drive conversion, activation, retention, and revenue growth across both the CFD/FX and Spread Betting segments. 
• Translate market conditions, macroeconomic trends, and client behaviour into actionable sales initiatives. 
• Identify and prioritise growth opportunities across products, client segments, and campaigns. 

Client Lifecycle & Optimisation 

• Own the sales contribution across the full retail client lifecycle. 
• Work closely with Sales Operations and CRM teams to implement structured sales frameworks, segmentation, and grading models. 
• Use data and reporting to assess performance, identify bottlenecks, and continuously optimise conversion and retention. 

Cross-Functional Collaboration & Governance 

• Partner with Marketing to align lead generation, campaigns, and messaging with sales execution. 
• Work with Product and Technology teams to support automation and tooling that enhance sales effectiveness. 
• Collaborate closely with Compliance and Risk teams to ensure all sales activity meets FCA requirements and internal standards. 
• Deliver clear, regular reporting on sales performance, revenue, and conduct metrics to the CCO and senior management. 

Requirements :  

• 5+ years’ experience in sales leadership within a regulated online trading environment covering CFDs/FX and Spread Betting. 
• Bachelor’s degree in Finance, Economics, Business, or a related discipline is required. 
• Proven track record of building and leading high-performing retail sales teams. 
• Strong commercial acumen with the ability to balance growth objectives with regulatory and conduct obligations. 
• Deep understanding of UK retail trading clients, products, pricing, leverage, competitors and client behaviour. 
• Demonstrated experience operating under FCA regulation, with a strong focus on responsible selling and client outcomes. 
• Highly analytical, with experience using CRM systems and performance reporting. 
• Comfortable operating at both strategic and operational levels. 
• Excellent leadership, communication, and stakeholder management skills.