Site Marketing Manager

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013,  they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable. 

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is  inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For

This role is responsible for delivering a best-in-class site experience across high-traffic areas of the ThirdLove website, including the homepage and key landing pages. The ideal candidate will strategically manage and optimize content to drive engagement, conversion, and brand consistency. This role also serves as a key liaison with external partners, overseeing initiatives related to site personalization, A/B testing, SEO, and Amazon content—ensuring seamless execution and alignment with broader marketing and business objectives.

What You Will Own And How You Will Make A Difference 

1. Content Management: Manage the front and back end set up of all content on the website, including homepage, landing pages, collections, PDPs, and promotions using Shopify.
2. Quality Assurance: Perform quality assurance checks on key customer funnels to ensure a flawless user experience and identify any issues that may impact conversion.
3. Strategy Planning: Participate in seasonal, monthly, and go-to-market strategy planning for on-site content. Manage the briefing process to ensure timely and accurate execution.
4. A/B Testing: Develop strategy and execute testing roadmap, and perform quality assurance for A/B tests across the site. Pull reports and analyze results to identify opportunities to increase conversion rate and enhance the user experience.
5. Analytics and Optimization: Monitor the weekly performance of the homepage and other core pages. Utilize site analytics to identify opportunities for improvement and implement optimization strategies.
6. AEI and SEO Content Management: Work closely with the external Search agency and manage AEO and SEO content creation. Optimize content across the site and regularly produce new blog posts to improve organic traffic.
7. Cross-Functional Collaboration: Partner closely with other marketing channel owners, as well as cross-functionally with creative, engineering, and merchandising teams, to ensure alignment and maximize website performance.
8. Reporting: Generate regular reports on website performance, A/B test results, and key metrics to provide insights and support data-driven decision-making.
9. Amazon: Work closely with the external Amazon team and manage Amazon content creation. Ideate and optimize content on our Amazon homepage as well as product pages to improve conversion rate.
10. Various other tasks and duties as assigned or needed

You Have

• 3–5+ years of experience in e-commerce, digital merchandising, or direct-to-consumer (DTC) 
• Proven track record managing content and performance optimization on Shopify Plus, experience with software partner Bloomreach is a plusHands-on experience executing and analyzing A/B tests to drive data-informed decisions and improve site performance
• Meticulous attention to detail, with a commitment to flawless QA and high-quality execution across digital touchpoints
• Strong cross-functional collaboration skills, with the ability to effectively partner with creative, marketing, product, and engineering teams
• Familiarity with front-end technologies (HTML, CSS, JavaScript) and experience using visual editors and personalization platforms is a plus
• Working knowledge of SEO best practices and experience managing or supporting content on Amazon is a strong advantage

ThirdLove Offers You

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

Compensation

90-120K annual base salary