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Marketing Ops & Automation Manager

United States

Working at Thoropass

Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything – lending each other support in areas of weakness strengthens everyone’s offering. We collaborate openly and enthusiastically; without ego. 

What We Do

At Thoropass, we’re compliance experts so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit, every year, with flying colors. Hundreds of growing companies use Thoropass’s compliance automation platform, expert services, auditors and partner ecosystem to get and stay compliant over the lifetime of their business. We offer SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, and other infosec and privacy frameworks.

We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include: J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically and we’re poised for continued break-out growth in 2024 and beyond.

About the Role

We are seeking a marketing operations manager to build, manage, and optimize the systems that drive our lead generation and revenue growth. In this role, you will own and evolve the marketing systems and processes that power our demand generation engine—from configuring Hubspot and integrating Salesforce, Qualified, ChiliPiper, Clay, and other MarTech tools to designing automated workflows that support lead routing, scoring, process automation and nurturing. You are responsible for translating our strategic goals into hands-on solutions and supporting our Demand Generation and Revenue Operations teams to deliver repeatable results. 

Key Responsibilities

Tech stack integration and data management

  • Own and manage the marketing tech stack including HubSpot marketing automation and ensure seamless integrations and reliable data flows between supporting platforms including Webflow, Google Tag Manager, Qualified, Salesforce, Clay, and others
  • Support implementation and rollout of marketing tools, tracking, and analytics on digital platforms like our Website and tag management platforms 
  • Maintain data processes and infrastructure including import, enrichment, and quality across our marketing applications

Workflow automation and efficiency

  • Automate lead routing, scoring, and nurturing processes in HubSpot to support demand generation campaigns
  • Design low-code automations to streamline demand generation, sales hand-offs, and allbound campaign efforts 
  • Learn, engineer and optimize GenAI tools to improve GTM success; create and optimize workflows to improve “speed to lead” and “lead to close.”

Reporting and analytics

  • Support the tracking and analytics of key funnel metrics including campaign and channel performance, conversion rates, and lead generation tactic to identify improvement opportunities and drive ongoing improvements
  • Create on-demand dashboards and regular reports that provide visibility into marketing performance, KPI trends and overall pipeline health
  • Knowledge of SQL is preferred, but not required 

AI implementation and scalability 

  • Build autonomous workflows and enrichment leveraging AI to inform ICP, targeting, campaigns, and marketing personalization
  • Build scalable systems and workflows that handle growing volume and complexity as we scale campaigns and ICP 
  • Expertise in Clay is preferred 

Cross-functional collaboration

  • Partner with our Revenue Operations team to align on goals and ensure smooth handoffs between marketing, sales, and customer success and accurate reporting across systems

Qualifications and Skills

Experience:

  • 3–5 years in marketing operations, revenue operations, or GTM engineering within a B2B SaaS environment 
  • Security or compliance industry experience is a plus

Core Technical Skills:

  • Deep expertise in HubSpot (Marketing Hub) and Salesforce, including workflow configuration and integrations
  • Familiarity with Clay and workflow automation platforms
  • Website / CXP, DXP experience
  • Ability to troubleshoot data pipelines and integrations; comfortable using APIs and low-code solutions

Analytical & Reporting Skills:

  • Strong analytical mindset with proficiency in Excel/Google Sheets for data analysis
  • Experience building dashboards and reports in BI tools (Sigma, Tableau, Looker, etc.) 
  • Comfort using SQL, Python, or scripting for advanced data manipulation (nice-to-have)
  • Experience leveraging AI/LLM tools in a business context is encouraged

Soft Skills:

  • Excellent project management and cross-functional communication and collaboration
  • Detail-oriented, process-driven, and creative problem-solver with a builder’s mindset
  • Drive for continuous improvement

Compensation:

  • The base salary range for this position is $120-150k and will be based on experience and skill set
  • Immediate access to health, dental, and vision care
  • Early equity in a fast-growing company
  • Hybrid work from home model
  • Flexible PTO
  • Stipend for home office equipment
  • Monthly wellness stipend

Equal Opportunity

Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Even if you feel you don’t meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they don’t meet all of the stated qualifications. However, we’re looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.

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