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Account Executive

Canada

Traditional surveys fall short in today’s world. That’s why we built ThoughtExchange, a platform powered by cutting-edge AI that helps leaders meaningfully connect with their communities and uncover immediate, actionable insights that drive real change.

We empower K12 leaders with the high-quality data they need to make informed decisions and create lasting impact. Our mission fuels everything we do, and we’re proud to work alongside a team of brilliant, curious, and collaborative individuals. That commitment has earned us a spot on Canada’s Top Growing Companies list five years in a row.

At ThoughtExchange, we’re reshaping how organizations engage their people for good. If you’re passionate about making a difference, we’d love to have you on the journey.

We’re seeking an experienced Account Executive (AE) to join ThoughtExchange’s Sales team. As an AE, you’ll be the force behind new sales opportunities, leveraging discovery and value-selling expertise to build and close a robust pipeline. Partnering with a Business Development Representative, you’ll strategically plan your territory while staying on top of K-12 trends, events, and networking opportunities to expand your reach.

The ideal candidate thrives in navigating complex procurement processes and bureaucracy to consistently hit quota. You’ll stay ahead of the curve by researching competitors, monitoring customer trends, and representing ThoughtExchange at key in-person events—building relationships and leading conversations that showcase our unique value.

What You’ll Do

  • Create, lead, and close new sales opportunities to achieve assigned quota using strong discovery and value selling skills.
  • Build and maintain a pipeline of sales opportunities within your assigned territory; maintain accurate forecasts and track deal stages in the sales cycle.
  • Partner with Business Development Representatives to execute territory planning and lead generation strategies.
  • Manage negotiations and navigate procurement processes, owning the full sales cycle from start to finish.
  • Stay current on Civic events in your territory, collaborating with Marketing to develop event proposals, presentations, and strategy.
  • Represent ThoughtExchange at virtual and in-person events by networking, presenting, and leading discussions.
  • Build excellent relationships with senior leaders, Superintendents, and end-users, becoming a trusted advisor.
  • Lead customer calls with a confident, clear, and engaging presence.
  • Research competitors and maintain subject matter expertise on technology trends and buyer personas.
  • Collaborate cross-functionally with internal teams to identify and develop customer champions.
  • Proactively address objections in the sales process by leveraging internal best practices.
  • Gather key insights during pre-sale discovery (goals, success measures, risks) and communicate them to the onboarding team for a smooth handoff, providing support during the 90-day post-sale period.
  • Stay up to date on product knowledge, new releases, and the product roadmap.
  • Maintain accurate CRM documentation in Salesforce throughout the sales process.

What You Bring

  • 2+ years of full-cycle sales experience, preferably in the software industry (SaaS).
  • Proven success in targeted outbound prospecting and pipeline building.
  • Demonstrated success with enterprise/solution selling focused on long-term organizational impact.
  • Skilled at navigating complex procurement processes, bureaucratic systems, committees, and boards where decisions involve multiple stakeholders.
  • Ability to develop and nurture champions who can advocate internally in structured and political environments.
  • Strong presentation and facilitation skills, with the ability to lead engaging discussions.
  • Confident yet humble communicator who balances subject matter expertise with curiosity and builds trust by treating prospects and customers as strategic partners.
  • Excited by the ability to travel and meet clients face-to-face (8–10 times per year).
  • Foundational knowledge of Customer Relationship Management (CRM) software, ideally Salesforce.

Nice-to-Have

  • Experience in K-12 education
  • Leadership experience in professional, personal, or community settings

The base hiring range for this role is $77,500 - $86,500 CAD ($155,00 -173,000 CAD On-Target Earnings). Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.
If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out, apply, and tell us more about yourself in your application. Research has shown that some individuals only apply when they feel 100% qualified. We are committed to removing obstacles to ensure we have the best talent. 
 
ThoughtExchange prioritizes accessibility. Support is available upon request for candidates participating in all aspects of the selection process. Finally, we know from time to time, emergencies happen, and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
 
What we offer: 
ThoughtExchange wants to ensure our people are heard, supported, and cared for, so we invest in our employees. We continuously ask our employees what they need to ensure we're supporting their successes in the workplace and in life.
 
We are proud to offer our employees the following:
 
Benefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide wellness days off scheduled through the year. Our benefits package also includes maternity & parental leave top-up programs and access to Maple, Inklebot, and Headspace which support our employees' primary care, mental health, and wellness needs.
 
Flexibility: We’ve been remote-first for over ten years. We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day.
 
Culture: We walk the walk when it comes to our product and ensure no important decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to make sure people are comfortable sharing their real thoughts and feedback.
 
Compensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, considering the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity. In addition to competitive pay and benefits, employees receive share options when joining the company.
 
Connection: In addition to remote hubs of employees across Canada and the US and offices in Rossland and Vancouver, we get together as a company every few years in some pretty cool locations. We also connect virtually as a company every month and celebrate one another in our #gratitude Slack channel. 
 
Growth: We host regular learning sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.

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