Director of Product Marketing

Traditional surveys fall short in today’s world. That’s why we built ThoughtExchange, a platform powered by cutting-edge AI that helps leaders meaningfully connect with their communities and uncover immediate, actionable insights that drive real change.

We empower K12 leaders with the high-quality data they need to make informed decisions and create lasting impact. Our mission fuels everything we do, and we’re proud to work alongside a team of brilliant, curious, and collaborative individuals. 

At ThoughtExchange, we’re reshaping how organizations engage their people for good. If you’re passionate about making a difference, we’d love to have you on the journey.

Join Thoughtexchange as our Director of Product Marketing and help shape the future of engagement in K–12 education. In this role, you’ll shape the future of engagement in K-12 education by setting the vision and leading the team to define and execute go-to-market strategies that bring our AI-driven platform to life for schools, districts, and education leaders.

You’ll come ready to build and elevate foundational product marketing capabilities in a fast-paced, early-stage environment, combining strategic vision with a hands-on approach. You thrive in ambiguity, bring hands-on experience designing and incubating new teams, iterate quickly, and love experimenting with novel approaches to drive growth Your work will expand our impact, strengthen our position as an innovative leader in education, and inspire customers to reimagine engagement in their schools.

What You’ll Do:

• Lead and mentor a high-performing Product Marketing and Sales Enablement team, fostering collaboration, accountability, and innovation while supporting professional growth and impact.
• Partner with your product team counterparts to develop strategies that successfully bring features and product enhancements to market.
• Plan and execute product launches from strategy to messaging, channel strategy, and measurement;  collaborating with Product, Marketing, Sales, and Customer Success.
• Partner with Product Management to align roadmap priorities, pricing, and packaging strategies that drive adoption, revenue, and business growth.
• Develop value propositions, messaging, and positioning that resonate with K–12 leaders, crafting clear, compelling narratives that highlight our platform’s unique benefits.
• Conduct and synthesize research on K–12 trends, customer needs, competitive dynamics, and market opportunities to inform strategy and product direction.
• Collaborate with Growth Marketing to ensure our integrated campaigns reflect deep audience understanding and compelling positioning.
• Partner closely with the Brand & Content team to ensure our product marketing and content marketing strategies are aligned–and jump into creating content where needed.
• Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.
  
  

What We’re Looking For

• 7+ years of experience in Product Marketing in a SaaS environment, with at least 3 years in a leadership role, 
• 3+ years focused on sales enablement experience at a similar level
• Proven experience developing and executing sales enablement strategies, tools, and training that drive product adoption and sales team effectiveness.
• Direct experience in K–12 education, with deep understanding of customer needs, buying cycles, decision-making processes, and communication channels.
• Demonstrated success in developing and executing GTM strategies for Software/SaaS products, ideally in K–12 or education technology markets.
• Early to growth stage startup experience including scaling a business, building repeatable processes, and operationalizing growth strategies.
• Ability to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research. 
• Understanding of campaign, channel, content, and comms strategy in addition to product marketing strategy.
• Proven experience developing sales enablement programs that build consultative and value-based selling skills, resulting in greater pipeline growth, product adoption, and customer advocacy.
• Excellent writing skills with experience writing short-form and long-form content, and an ability to point to examples of your writing.
• Strong analytical skills, able to turn data and insights into actionable strategies.
• Exceptional collaboration and influence across teams and functions, with the ability to inspire action.
• Strategic thinker with a bias for experimentation, learning, and continuous improvement.
• Comfort with and/or ability to quickly learn modern AI-based tools for competitive intelligence, content creation/video, sales enablement, design, etc.
  
  

Nice to Have

• Experience in Audience Marketing or Solutions Marketing
• Account-driven GTM and signal-based marketing experience
• Prior Product Management experience
• Familiarity with AI-driven products or platforms for the education sector.
  
  

Compensation
The base hiring range for this role is $137,500–$161,500 CAD, with eligibility for the company bonus plan. Your specific compensation within this range will depend on your job-related skills, knowledge, experience, and our internal equity assessment.