Media Relations Specialist
COMPANY OVERVIEW
ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.
POSITION OVERVIEW
We are seeking a highly motivated Media Relations Specialist to support a fast-moving communications function within a rapidly growing cybersecurity company. This role is ideal for an early-career professional with strong foundational PR experience, excellent writing skills, and a desire to grow into a higher-responsibility media relations position. You will work directly with the Director of Media Relations to execute day-to-day press operations, support proactive outreach, and strengthen the company’s visibility across national, local, and trade media.
Responsibilities
- Monitor news across national, local, business, technology, and cybersecurity outlets and maintain accurate tracking of all earned media coverage.
- Assist in drafting, refining, and distributing targeted pitches to reporters.
- Research and identify relevant reporters, outlets, and verticals for media outreach.
- Build and maintain accurate press lists using Meltwater, Cision, or related tools.
- Engage with reporters as directed, ensuring timely, professional communication.
- Draft press releases, media advisories, reactive statements, and other core press materials.
- Conduct background research on reporters, outlets, and industry trends to inform outreach and strategic planning.
- Prepare briefing materials for interviews and media engagements, including reporter background notes and talking point summaries.
- Provide logistical and administrative support for media activities as needed.
Required Qualifications
- 2–5 years of experience in public relations, communications, or a related field.
- Demonstrated experience drafting press content, including pitches, releases, and statements.
- Experience building and managing press lists and conducting targeted media research.
- Experience conducting press outreach with reporters.
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to work in a fast-paced, deadline-driven environment with multiple concurrent priorities.
- Strong organizational and time-management skills.
Preferred Qualifications
- Undergraduate or graduate training in communications, public relations, journalism, media studies, or another closely related field.
- Experience working on a PR or communications team within a corporate, agency, or high-growth environment.
- Familiarity with media monitoring platforms such as Meltwater, Cision, or Muck Rack.
- Interest in or familiarity with cybersecurity, enterprise technology, or emerging tech topics
WORKING CONDITIONS
The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.
- Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
- While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
- Must occasionally lift and/or move up to 25 pounds.
- Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.
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