Director of Growth

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM:

The Member Accession Marketing team is at the heart of Tide’s success. We are a data-driven and results-oriented team responsible for acquiring new customers across all channels and products. We are passionate about innovation, experimentation, and finding new and creative ways to grow our business.

ABOUT THE ROLE:

We are seeking a visionary and hands-on Director of Growth to lead our UK customer acquisition efforts and help drive the next phase of Tide’s growth. Reporting to VP of Accession Marketing, you will be responsible for acquisition growth across all marketing channels, working closely with Product, Data, and Onboarding (KYC) teams to ensure seamless member journeys from first touchpoint through onboarding and activation. This is a key leadership role with significant impact on Tide’s future success.

Key Responsibilities:

• Develop and execute a data-driven growth strategy to drive customer acquisition across all marketing channels and products
• Manage and optimize a multi-million-pound marketing budget, ensuring sustainable and profitable growth (CPA, LTV, payback balance)
• Lead, mentor, and scale a high-performing growth marketing team across paid search, social, display, affiliates, and emerging channels
• Collaborate closely with Product, KYC, and Onboarding teams to troubleshoot bottlenecks, improve onboarding funnels, and drive higher activation rates
• Support the Product team in shaping propositions, features, and market perception to maximize acquisition and retention impact
• Identify and evaluate new growth opportunities across channels, audiences, and products
• Use data to identify trends, insights, and areas for improvement; continually test and experiment to accelerate acquisition performance
• Stay ahead of industry trends and best practices, implementing innovative approaches to acquisition growth
• Work cross-functionally with senior stakeholders, ensuring alignment of marketing goals with Tide’s broader business objectives

WHAT WE ARE LOOKING FOR

• 10+ years of experience in growth or performance marketing roles, with a proven track record of delivering acquisition growth at scale
• Previous experience in fast-growing scaleups; within the Tech or FinTech sector (preferred, but not required)
• Highly data-driven and analytical, with hands-on expertise in using data and experimentation to drive business outcomes
• Strong leadership skills with experience building and managing high-performing teams
• A self-starter with high urgency, resilience, and a bias for execution
• Excellent communication and interpersonal skills; able to engage effectively with cross-functional teams and C-level stakeholders
• Experience in scaling mature markets and expertise in marketing effectiveness and channel optimization
• Comfort managing large budgets and making trade-offs between growth, efficiency, and sustainability
• Passion for delivering value to SMEs and a strong belief in Tide’s mission

WHAT YOU’LL GET IN RETURN

• Flexible working options
• Share options 
• Group Life Insurance 
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Pension contributions: 
• Tide will pay 3.00% of your pensionable earnings (capped to an annual salary of £44,030, known as qualifying earnings) into your pension each pay period
• If you salary sacrifice at least the minimum contribution (5% of banded earnings), Tide will boost its contribution to 4% of banded earnings (up from 3%).
• Access to ‘salary sacrifice’ benefits such as:
• Nursery: We’ve partnered with YellowNest to help reduce nursery costs — you could save up to 47% on fees! 
• Cycle to Work: We’ve partnered with GCI to make the most of the Green Transport Plan Initiative and associated tax concession offered by the Government.
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave 

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.