Employer Branding Manager

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM:

At Tide, we believe our people are our greatest strength. As we scale globally, telling our story in an authentic, engaging and consistent way is critical to attracting and retaining the very best talent.

The Talent function is a diverse, global team of Talent Partners, Employer Branding specialists, Recruitment Marketing professionals and People Experience experts. We operate in a remote-first environment across the UK, India, Germany, Bulgaria, and Serbia, while working closely with business leaders worldwide.

The Employer Branding Manager will play a central role in shaping how Tide is perceived as an employer across multiple geographies, ensuring our Employee Value Proposition (EVP) resonates locally and globally.

ABOUT THE ROLE: 

Reporting to the Director of Talent Acquisition, you will be responsible for building and executing Tide’s global employer branding strategy. This is a highly visible role that combines creativity, strategic thinking, and hands-on delivery to strengthen Tide’s position as an employer of choice in competitive markets.

As Employer Branding Manager, you will:

• Develop and roll out a global Employer Value Proposition (EVP), ensuring local adaptability while maintaining a unified brand identity.
  
  
• Own Tide’s employer branding campaigns across digital platforms, events, partnerships, and employee advocacy programs.
• Drive recruitment marketing initiatives to showcase Tide’s culture, values, and career opportunities in key markets.
• Partner with Talent Acquisition and People teams to enhance candidate and employee experience touchpoints.
• Lead Tide’s Glassdoor, LinkedIn, and review-site strategy, ensuring strong engagement and ratings.
• Build and execute a calendar of employer brand events (online and in-person) including meetups, tech talks, career fairs, and partnerships with universities/industry groups.
• Track, analyse and report on employer brand performance metrics, using data to continuously optimise our strategy.
• Act as a thought leader within Tide, bringing market insights and trends in employer branding, talent marketing, and employee engagement.

WHAT WE ARE LOOKING FOR:

• 5+ years’ experience in employer branding, recruitment marketing, or related field with proven success at a global or regional (EU-wide) level.
• Experience creating and implementing EVPs and global employer branding strategies.
  Strong project management skills with the ability to balance strategic priorities with hands-on execution.
• Excellent storytelling and content creation skills across multiple media (social, video, events, campaigns).
  Demonstrated ability to partner with senior stakeholders and cross-functional teams in a matrix environment.
• Comfort working across multiple cultures and geographies; experience in high-growth, fast-paced environments preferred.
• Data-driven mindset with the ability to measure, report and improve brand impact.
  
  

WHAT YOU’LL GET IN RETURN:

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget in the amount of 1000 BGN per year (may be lower for A1-A2 folks in India Region, UK/ Europe Region and PCS UK sales team)
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave
• Share options

 

TIDEAN WAYS OF WORKING:

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

 

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.