Analyst Product - 3 (Marketing Analytics (MEM))

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

About You

As a Senior Product Analyst, you’ll be working closely with our Business teams to help them find opportunities to improve existing products, improve processes and identify new areas for growth. You will act as a data advocate and coach the wider business in our mission to become a truly data-driven company and drive tangible value through product-specific insights and a deep understanding of what drives our member’s behaviour.

We are looking for a Senior Product Analyst who has the ability to work across customer lifecycles supporting multiple products. This role will suit an individual who has a growth mindset, is commercially focused and wants to be close to the impact of their work.  If you enjoy a fast-paced environment, cross-team exposure, inquisitive freedom and the ability to have a real impact on the growth of a rapidly scaling company; we’d love to hear from you.

You will be a good fit if you have experience in Marketing Analytics with a focus on Subscriptions, Customer Engagement, Customer Lifecycle, Cross Sell, Up Sell, Segmentation, etc. Experience working in a product/ SaaS company working alongside Product Marketing Managers is highly desirable.

Some of the key things we expect from you: 

• Influence our marketing strategies especially in the Subscription business driven by powerful insights
• Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
  Partner with Product teams to build KPIs for new product launches and monitor performance of existing products
• Using your  SQL/Python expertise to interrogate our data to solve key business problems
• Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Democratising insights by helping stakeholders with the self serve dashboards
• Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
• Communicate segmentation analysis, relevant trends and campaign performances (including SLA’s & KPI’s) to internal as well as external stakeholders and across the business
• Forecasting through Uncertainty/Sensitivity testing and scenario planning to create data-driven performance from historic and current data
• Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker).
• You will be working with Snowflake, dbt, Apache Airflow, Python, Looker, Databricks

You’ll be a great fit if:

• You have a strong ownership mindset and are always eager to see the impact of your work
• Comfortable in leading and solving vague and ambiguous problems independently
• Good communication skills and the ability to explain basic statistical concepts to business users
• You are someone who always looks for new opportunities of creating impact for the business, you don’t wait for things to be told to you
• Experience in taking a business question or problem and turning it into an insight brief
• Good SQL/Python Proficiency
•  A track record of delivering insight and actionable recommendations in an analytical role
• Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making 
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions,
• You’re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• Ability to deal with ambiguity and competing objectives in a fast paced environment
• You have a solid grounding in statistics and experimentation methodologies.

Here’s what we think about diversity and inclusion…

We build our services for all types of small business owners. We aim to be as diverse as our members so we hire people from a variety of backgrounds. We’re proud that our diversity not only reflects our multicultural society but that this breadth of experience makes us awesome at solving problems. Everyone here has a voice and you’ll be able to make a difference. If you share our values and want to help small businesses, you’ll make an amazing Tidean.

What You Will Get In Return

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.