CRM Executive

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE

As a CRM Executive, you will be: 

• Building and optimizing key customer journeys for onboarding and activation. 
• Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification, email, SMS, and whatsapp channels.
• Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. 
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
• Analytically using data to define, build and maintain segments. 
• Developing and implementing new CRM automation and personalisation solutions. 
• Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. 
• Continuously look for optimizations and new ideas to develop engagement marketing opportunities.

WHAT WE ARE LOOKING FOR

As a data-driven CRM Marketing Executive, you’ll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. What makes you a great fit: 

• 3 to 6 years of hands-on experience in Campaign Management/Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. 
• You have experience in segmentation and targeting. 
• You may have worked in Credit, start-ups, finance services or tech space. 
• You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. 
• You have A/B and MVT testing experience. 
• You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. 
• You have the ability to handle multiple projects and adapt to changing priorities.
• You have experience working in a subscription and/or app-based business. 
• You have an understanding of HTML, CSS and SQL. 

WHAT YOU’LL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

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