Product Manager

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM: 

You will be joining the Member Accession Marketing (MAM) Business Area. Our mission is to attract small businesses to Tide, convert them efficiently through best-in-class onboarding experiences, and guide them toward adopting additional products that deliver value.

The role is for the Post-Onboarding Vertical where we focus on optimizing the journey in the first 30 days after a business joins Tide—ensuring that each member starts their journey with the right product experience, tailored to their specific business needs. Our goal is to drive product adoption and increase lifetime value (LTV) by identifying the next best product for every type of business we onboard.

ABOUT THE CHALLENGE:

The first 30 days of a member’s experience are critical to long-term engagement. In this role, your key challenge will be to define what the ideal post-onboarding experience looks like for new members, across different business types.

Your vertical will be responsible for:

• Identifying and segmenting businesses based on their context and needs.
• Determining the next best product (NBP) for each segment.
• Designing journeys that maximize adoption, retention, and LTV.
• Collaborating with data, marketing, product, and engineering to create and scale smart, automated onboarding experiences.
• Validating hypotheses and continuously optimizing based on behavioural insights.

This is a unique opportunity to own a greenfield domain and shape a product experience that has massive revenue and engagement upside.

ABOUT THE ROLE: 

Some of the things you’ll be doing:

• Product Strategy:  Articulate the product vision, develop strategy and roadmap for new products in the Value Stream, translate complex business requirements into measurable objectives and key results, identify impactful opportunities for our business and members. 

Product Discovery: Build deep expertise by conducting market research and analysis to identify customer needs, industry trends and competitive landscape, conduct user research to empathize with members and inform product strategy.Product Execution: Manage the end-to-end product development lifecycle, collaborate with cross-functional teams, including engineering, design, marketing, and operations, to define product requirements, prioritise features, and deliver high-quality solutions.

• Product Analytics & Optimisation: Effectively use data analysis and experiments to drive data-driven decisions and inform product strategy
• GTM: Collaborate with Marketing teams to develop Go-to-market strategies and facilitate product launch. 

You’ll be a great fit if: 

• You’ve had 4-7 years of product management. You’ve had a track record of shipping market-leading products in a fast-growing product-focused company before as a Product Manager. 
• You’re a product evangelist: you are obsessed with the end-user, well-versed in product research and development practices and are willing to share your knowledge with other product owners.
• You have a strong ownership mindset: You’re a self-starter and can operate with a high degree of independence. You’re also comfortable in leading and solving vague and ambiguous problems with minimal guidance. 
• You have excellent problem-solving and analytical skills. You take initiatives in spotting opportunities and finding ways to solve challenges: we’re after someone who’s not afraid to get their hands dirty and remove any blockers that might be on the critical path to shipping. 
• You have the ability to communicate clearly and persuasively to a wide range of audiences, and in a structured way. 
• You’re organised and pragmatic:  capable of leading a technical interdisciplinary team to drive execution and alignment across teams to achieve results. 
• You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch. 

• Competitive Compensation -  competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

TIDEAN WAYS OF WORKING:

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

 

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

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