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Marketing Programs Specialist (Demand Generation)

Boston, Massachusetts, United States

Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.

Tines is an integrator across your entire stack - if it offers an API, Tines connects with it. Having firmly established Tines as the de-facto automation platform for cybersecurity teams, we’re expanding horizontally to IT, Product, Engineering, and Infrastructure teams. Tines was built for everyone, delivering transformative and innovative enterprise software to industry leaders like Canva, Intercom, Databricks, Mars and Reddit.

We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.

This is a hybrid position that must work out of our Boston, MA office 1-2 days per week.

Tines is looking for a Marketing Programs Specialist to join our Demand Generation team. In this role, you’ll have direct impact on marketing performance at Tines, executing on global campaign strategies and driving direct impact on revenue and pipeline growth. The ideal candidate is a results-driven marketer with a strong background in integrated marketing and an understanding of technical audiences.

Key Responsibilities:

  • Lead the execution of impactful, data-driven marketing campaigns, from email sequences to nurturing workflows, helping prospects through the buyer journey.
  • Craft targeted, compelling marketing content that resonates across various channels, supporting both organic and paid campaign initiatives.
  • Manage and execute Tines’ webinar program, including logistics, content development, and promotion to drive attendance and engagement.
  • Create engaging marketing content that supports campaign objectives and resonates with target audiences across owned and third-party channels.
  • Collaborate closely with Tines’ paid media agency, ensuring campaign performance and lead quality from advertising campaigns across Google, LinkedIn, and Meta.
  • Analyze campaign performance metrics and KPIs across channels to assess the effectiveness of demand generation efforts.
  • Co-ordinate media buys with media partners and publishers.
  • Work closely with sales, content, product marketing, and design teams to ensure alignment and support for demand generation initiatives.
  • Stay updated on industry trends and competitor activities to inform demand generation strategies and tactics.

What We’re Looking For:

  • A hacker’s mindset—you're resourceful, always looking for new, efficient ways to solve challenges and scale growth.
  • 3-5 years of experience in demand generation, with a background in cybersecurity or technical audiences.
  • Proven experience with multi-channel marketing strategies, including email marketing, virtual events, content marketing, and paid advertising.
  • Familiarity with marketing automation platforms and CRM systems (preferably HubSpot and Salesforce).
  • Strong analytical skills to assess campaign performance metrics and KPIs, with experience in data analysis and reporting tools.
  • Ability to manage multiple projects simultaneously, with strong organizational and time management skills.
  • Experience in planning and executing webinars and virtual events, including logistics, promotion, and follow-up.
  • Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.

Target annual compensation: $100-120k salary + 10% bonus + equity

At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.

 

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.

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