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Experiential Marketing Specialist

North America

Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.

Tines is an integrator across your entire stack - if it offers an API, Tines connects with it. Having firmly established Tines as the de-facto automation platform for cybersecurity teams, we’re expanding horizontally to IT, Product, Engineering, and Infrastructure teams. Tines was built for everyone, delivering transformative and innovative enterprise software to industry leaders like Canva, Intercom, Databricks, Mars and Reddit.

We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.

This is a remote role that must be based out of California as this person will be required to attend events on the West Coast regularly. 

Job Summary

We’re seeking a creative and detail-oriented Experiential Marketer to elevate Tines’ presence at large-scale tradeshows and strategic events. In this role, you’ll provide logistical support and planning for the production of high-impact brand activations, ensuring every event creates a memorable experience while driving meaningful engagement with our audiences.

This role reports to the Director of Field & Customer Marketing and collaborates closely with a global marketing team. The Experiential Marketing Specialist will shape event strategies that generate brand awareness, foster demand, and align with our brand values of Simplicity, Speed, and Soundness.

What you will be doing:

  • Works with Director to establish personal goals and objectives.
  • Lead the end-to-end planning of global events with varying levels of complexity, including sales conferences, trade shows, and executive roundtables.
  • Handle all aspects of event execution, including project management, budget ownership, speaker management, contract negotiations, exhibit planning, venue coordination, and real-time operations both on-site and on virtual platforms.
  • Develop event strategies in close partnership with Growth Marketing, Sales, and Nurture teams to generate qualified leads, nurture prospects, and support brand awareness.
  • Collaborate cross-functionally with creative, brand, product marketing, PR and others to ensure seamless event integration into larger marketing campaigns and initiatives.
  • Serve as a trusted partner to marketing leadership and align event objectives with company-wide goals.
  • Manage third party vendor relationships, including event agencies, freelancers, venues, and AV providers.
  • Continuously assess event processes and KPIs to identify areas for improvement and optimization.
  • Evaluate new technologies and tools to stay at the forefront of event management trends.

What you bring with you:

  • 3+ years of experience in experiential marketing or event management
  • Track record of planning and executing large-scale tradeshows and strategic events
  • Experience in B2B marketing, preferably in the tech industry
  • Strong project management, organizational and logistical planning abilities
  • Budgeting and financial management expertise including contract negotiation skills
  • Proficiency in event management software and tools
  • Understanding of brand activation strategies and familiarity with lead generation & nurturing processes
  • Understanding of marketing KPIs and analytics
  • Strong communication and interpersonal skills
  • Creative problem-solving abilities
  • Attention to detail
  • Adaptable, flexible and able to work in a fast-paced environment
  • Team player with ability to work cross-functionally
  • Self-motivated and proactive
  • Ability to travel up to 35% of the time

Target Annual Compensation: $85,000 - $105,000 salary + equity

Applicants for this opportunity must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.

 

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.

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