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Field Marketing Manager, ANZ

Sydney, New South Wales, Australia

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. 

Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams.

At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.

We’re looking for an experienced and strategic Field Marketing Manager, ANZ to join our growing global marketing team. Reporting to the Marketing Manager for EMEA & APAC, you will own the planning, execution, and optimisation of regional field and integrated marketing programs that drive brand awareness, pipeline, and revenue growth across ANZ and APAC.

You’ll act as a key regional marketing representative, partnering closely with the Australian GTM stakeholders, as well as the wider global marketing organisation across demand generation, content, product marketing, and customer marketing. This role is ideal for someone who thrives in a high-growth environment, enjoys regional ownership, and wants to play a meaningful role in scaling Tines’ presence across ANZ.

What You Will Be Doing

  • As the first marketing hire in Australia, own the end-to-end field and regional marketing strategy across Australia and APAC.
  • Build and execute high-impact programs across events, digital campaigns, webinars, and partner marketing that drive real pipeline and revenue.
  • Act as the primary marketing partner to regional Sales and SDR leaders, shaping go-to-market priorities and territory strategy.
  • Localise global campaigns to resonate with regional buyers, markets, and stages of maturity.
  • Identify and unlock new regional opportunities through events, partnerships, sponsorships, and creative activations.
  • Lead standout field and digital experiences, from executive roundtables and roadshows to workshops and community user groups.
  • Grow and activate a passionate regional customer community, turning customers into advocates.
  • Own the regional marketing calendar and budget, measuring success across pipeline influence, ROI, and revenue impact.
  • Work closely with global content, product, and brand teams to bring compelling stories to market in APAC.
  • Shape the future of APAC field marketing by scaling what works, experimenting with new ideas, and building the regional playbook.

What You Bring With You

  • 7+ years of experience in B2B marketing, ideally within SaaS or technology, with a strong focus on field, regional, or international marketing.
  • Proven experience owning marketing programs across ANZ, with an understanding of how to tailor strategies across diverse markets and cultures.
  • Demonstrated success delivering integrated marketing programs and events that drive awareness, demand, and measurable pipeline impact.
  • Strong experience partnering closely with Sales, SDR, Partnerships, and cross-functional marketing teams to align strategy and execution.
  • Ability to localise global campaigns effectively while maintaining brand consistency and messaging integrity.
  • Experience working with channel partners, technology alliances, and ecosystem partners on co-marketing initiatives.
  • Data-driven and commercially minded, with confidence measuring impact, optimising performance, and communicating results to senior stakeholders.
  • Excellent project management and organisational skills, with the ability to manage multiple initiatives across regions and time zones.
  • Strong written and verbal communication skills, with a polished sense of tone, messaging, and audience relevance.
  • A proactive, self-directed mindset - you take ownership, solve problems, and move programs forward with minimal oversight.
  • Creative, adaptable, and comfortable operating in ambiguity within a fast-moving environment.
  • Willingness to travel across ANZ and APAC for key events and field initiatives as needed (up to 25%).

 

#LI-SW1

At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.

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