Digital Content and Social Platform Specialist

Organizational Overview

Do you want to ensure that progressive organizations have access to the best possible data, technology, and technical expertise? We know movement organizing and advocacy are more urgent than ever and many organizations and activists cannot easily access the tools to scale their work. 

Launched in 2018, The Movement Cooperative (TMC) is a nonprofit founded with the aim of creating a cooperative community addressing these structural challenges. Currently, our membership stands at nearly 80 national member organizations, 13 state-based member organizations, and over 1400 affiliate member organizations covered under our licenses. We leverage the collective purchasing power of our membership to secure cooperatively held data and technology licenses shared across membership and invest in common infrastructure like technical staff to support our members in their work. TMC is a member cooperative -- our board is primarily elected by and made up of representatives from our member organizations.

Position Overview

The Digital Content and Social Platform Specialist at TMC requires a highly organized, curious, and adaptable individual with an innovative mindset, creative communication skills, and a genuine interest in engaging with TMC’s diverse stakeholder universe. This role emphasizes communicating with — not at — a thriving and diverse community of practitioners, growing TMC’s organizational profile, fostering meaningful relationships, and contributing to the strategic direction of the Digital Communications + Strategy department.

This foundational role, reporting to the Associate Director, Digital Strategy + Communications, will help shape the department’s strategic roadmap. The Digital Content and Social Platform Specialist will collaborate with the Associate Director and cross-departmentally to produce, curate, and deliver content that resonates with TMC’s membership and broader audiences while ensuring messaging alignment with TMC’s mission and role within the progressive ecosystem.

The Digital Content and Social Platform Specialist role involves actively engaging with our membership and community across various platforms to encourage discussions, build connections, address inquiries, and nurture an inclusive space.

Responsibilities

• Copywriting, Editing & Content Creation (40%)
• Write, edit, create, and curate content that aligns with TMC’s brand identity and connects with TMC’s membership and broader social media audiences.
• Copyedit content submissions from other teams, vendors, and external partners intended for member-facing distribution.
• Optimize existing processes and workflows to source/adapt content from other teams at TMC and our existing library of offerings/services.
• Manage the social media editorial calendar, ensuring timely content publication, focusing on Slack, Mighty Networks, and LinkedIn.
• Platform & Community Management (30%)
• In conjunction with interdepartmental contributors and systems, maintain TMC’s stakeholder database, Action Builder, ensuring accuracy and systemization of relevant data. 
• Build, target, and send communications in Action Network, including events, forms, emails, newsletters, and events.
• Update the TMC website regularly (including drafting and editing short blog posts and coaching TMC staff through the drafting process).
• Engage with community members in a professional and personable manner to foster engagement on Slack/emerging community engagement platforms.
• Recommend and utilize social listening/reporting tools to monitor comments and trends, boost engagement, and resolve potential conflicts affecting brand reputation.
• Guide the generation of reports on community sentiment and trends, providing actionable feedback.
• Strategic Contributions & Project Management (15%)
• Develop reporting parameters and automation to measure content and platform performance in collaboration with the Technology team.
• Support a strategic internal and external content calendar.
• Maintain and enhance brand identity, with the ability to offer recommendations for growth or strategic change.
• Maintain departmental documentation related to your work portfolio.
• Assist with interdepartmental initiatives.
• Serve as TMC’s resident expert on social media trends and tactics.
• Actively participate in the daily operations of the Digital Communications + Strategy Department to support TMC’s organizational mission.
• Event Promotion (15%) 
• Lead online recruitment efforts/ticket sales/etc. for TMC flagship events.
• Support promotional efforts for TMC events across various platforms.
• Travel to and assist with executing and on-site promotion/success of TMC’s flagship events.

Qualifications

• At least 2 years of experience managing social media, membership communications, and/or web presence for a prominent non-profit organization, campaign, brand, or individual.
• Strong writing skills and content production abilities, with the ability to balance SEO/platform/algorithm requirements and TMC’s organizational identity.
• Strong analytical skills to guide strategic recommendations; sound judgment and ability to evaluate risk/reward in engagement opportunities.
• Proficiency in identifying Key Performance Indicators (KPIs) and utilizing social media analytics tools for tracking, measuring, and analyzing social outreach.
• Ability to communicate programmatic needs to technical implementation thought partners. 
• Fluency in progressive and inclusive language standards, web accessibility best practices, and legal requirements.
• Familiarity with the ecosystem of organizations, civic technology platforms, and other actors within the progressive space.
• Basic HTML
• Accountable with high ethical standards and trustworthiness.
• Community-oriented thinker deeply aligned with TMC’s mission; dedicated to centering diversity, equity, accessibility, and inclusivity in all aspects of work.

We especially encourage applications from people who have any of these additional qualifications:

• A high level of data and tech literacy (≠ advanced technical implementation skills) or CRM experience.
• Experience with Mighty Networks, Action Network, Action Builder, Canva, Whova, Squarespace. 
• Experience using Slack as an organizing or community management tool.
• Basic or intermediate graphic design skills.
• Experience in facilitation, relational organizing, and/or influencer marketing.
• Fluency in the work of nonprofit organizations, including advocacy, electoral work, membership recruitment, fundraising, organizing, and strategy.
• Advanced HTML/CSS
• Familiarity with the evolving role of artificial intelligence, including risks, ethical concerns, and potential opportunities. 
• Experience with TMC’s core remote administrative platforms: Zoom, Slack, Asana, Notion, Google Business Suite. 

Physical Requirements 

• Prolonged periods of working on a computer

Location Requirements 

• While TMC’s workplace is remote, we require staff members to reside in and work in the continental United States. 

Benefits

The Movement Cooperative is dedicated to providing all employees a competitive salary, world-class healthcare, dental and vision benefits, retirement, unlimited paid vacation and sick days, flexible holidays, and all-staff holidays, remote virtual office, paid parental and adoption family leaves, and health and wellness benefits. The salary range for this position is $78,000-$80,999. This is a full-time exempt position. 

This position is within a union-represented collective bargaining unit, and specific terms and conditions of employment may be subject to a future collective bargaining agreement between TMC and the Union.

Next Steps

Please submit your resume, cover letter, and a portfolio of 3-5 work samples. Your cover letter should explain why you’d be a good fit for this role at TMC and elaborate on how the qualifications and experience shared in your resume have prepared you to excel in it. Your portfolio should include at least 2 different content formats, including but not limited to: links or screenshots of social media posts you authored, short-form video recordings, graphics you’ve designed, blog posts or case studies you wrote, reports you’ve designed, toolkits you compiled, or email copy. You are more likely to advance if your portfolio conveys the ability to adapt technical or policy language into engaging and accessible language or display. No academic work, please. 

Here’s what you can expect from our interview process: 

• Application Review
• Skills Assessment
• Panel interview ~60 minutes
• Interview with Associate Director, Digital Strategy and Communications ~30 minutes

Applications must be submitted by 6 pm ET on October 15, 2024.

We are looking to fill this position by end of November 2024.

The Movement Cooperative is an equal opportunity employer. 

The Movement Cooperative recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, citizenship status, disability, age, veteran status, and other protected status as required by applicable law.

At The Movement Cooperative, we have a clear vision: to be the organization where a diverse mix of talented people want to be, to stay and do their best work. We pride ourselves on bringing the best to our members, and we know our organization runs on the hard work and dedication of our passionate and creative employees.