B2C CRM Manager

About Too Good To Go

At To Good To Go we aim to inspire and empower everyone to fight food waste together. 40% of all the food produced in the world is wasted, with a big impact on the planet: 10% of greenhouse gas emissions worldwide come from food loss and waste.

Too Good To Go operates the world’s largest B2C marketplace for surplus food. Through our app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a mission-driven certified B Corp. 

We’re growing fast: Our community of over 100 million registered users across 19 countries has already saved more than 400 million meals from going to waste - together avoiding more than 1 million tonnes of CO2e from entering the atmosphere.

In 2023, Apple recognised Too Good To Go as Winner at the annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

We always look for talented people with diverse backgrounds to join our team. Right now we’re recruiting a B2B CRM Manager

About the role

As our new B2C CRM Manager, you’ll be helping us realise the big plans we have to enhance our marketing operations. Working out of our office in Copenhagen, and reporting to our Associate Director of CRM & Lifecycle, you will be part of an international team, working cross-functionally to deliver the best possible experience to our partners on the marketplace.

The ideal candidate for this role is a hands-on campaign manager, with good experience of Marketing Cloud, a track record of operational excellence while showcasing user-centricity in a B2C environment. Working with Product and Commercial functions is your day-to-day and you thrive through these cross-functional challenges. You think automation and impact first, while being pragmatic on delivering impact.

Key Responsibilities

• Own technical marketing channels for CRM including email, sms & mobile engagement tools from beginning to end (planning, execution, analysis and optimisation) communicating to 200.000 + partners
• Setting up our new B2C CRM journey in collaboration with our product and commercial teams, from journey definition to technical needs  
• Responsible for the monitoring and maintenance of the CRM platform’s functionality and ensuring the adaptation of its technological advancements
• Support regional marketing teams on executing successful onboarding, activation and retention campaigns, for the B2C side of the Marketplace
• Educate and guide other marketing teams on best practices and technical capabilities of CRM solutions
• Performance management of digital marketing campaigns building sustainable growth
• Collaborate with our Product, Sales and Success teams to identify the key opportunities within our partner journey and have a holistic view of all touch points within the funnel 
• Collaborate closely with the rest of the B2C growth team to deliver maximum efficiency across the funnel
• Ensure an optimised technical setup across our different platforms (back-end, Product front-end, Salesforce & our B2C CRM tool) and improve the scalability of our partner funnel
• Analysing and optimising cross-channel campaigns for partners activation and retention to maximise our partner lifetime value using means of A/B and multivariate testing
• Ensure stellar representation of the brand in all email and mobile engagement marketing channels

Key Requirements

• Experience in CRM and Automation : Experience within digital marketing and automation, including building maintaining automated flows for customers
• Hands-on experience with Marketing Cloud:  You know your way around the tool and know how to build journey efficiently
• Passionate about food waste and sustainability is a must
• Super strong drive: You have a will and mindset to scale, by focusing on actions that will drive impact at scale
• Rigorous and focused: You work with a high degree of accuracy, you are never tired of double checking
• Tech-savviness:  You enjoy identifying and communicating technical needs, opportunities and challenges towards stakeholders
• Prominent international mindset with strong business acumen and experience in fast-growing tech companies
• Experience with a Sales CRM is a plus. You have tried Salesforce or similar (Hubspot, Magento, Pipedrive…) and are familiar with combining Sales & Product  related data
• Analytics driven: Good MS Excel skills allowing you to get the learnings out of the data you work on
• Communication: You can communicate brilliantly & translate ideas into marketing actions and measurable objectives, towards all types of internal stakeholders
• Structured approach as you have exceptional organisational skills and the capability to play multitask comfortably
• A willingness to learn and adapt in an ever-changing fast-growing environment
• Top-of-the-class English speaker – All the communication in the global team will be in English (additional languages are an advantage)

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What We Have To Offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
• The opportunity to truly drive impact within your domain towards a planet with no food waste.
• The experience of being part of an international company with 1300 + enthusiastic and highly talented teammates across 19 countries (and counting) – always ready to share knowledge and support!
• Strong personal as well as professional development in an intense and high-growth scale-up environment.
• An open company culture where you have the independence and room to unleash your creativity.
• A strong team culture where successes are celebrated together.
• We work in a hybrid set-up and value in office work weekly.

How To Apply

• We take recruitment very seriously, so please carefully read everything we have written above.
• Please also check our website and international media in order to get a good overview of Too Good To Go.
• Please submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.