Retention and Lifecycle Manager

Help new users get started with Too Good To Go through meaningful communication along the user journey and turn them into lifelong brand advocates.

More than one third of the food produced in the world is wasted. And that has a huge impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste!

At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together. We are the world's #1 app for fighting food waste. We work with thousands of restaurants and food retailers to make their surplus food available to local consumers. The magic of Too Good To Go has been expanding rapidly across Europe, the US, and Canada with over 483 million meals saved across 20 countries to date.

We’re proud of what we’ve achieved so far, but did we mention the issue is huge? We are expanding our team as we speak. And that’s where you come in:

We’re looking for an exceptional Consumer Retention & Lifecycle Manager to join the Global Retention Team at Too Good To Go in Copenhagen.

Your Mission: 

As a Consumer Retention & Lifecycle Manager, you will take full ownership of CRM retention metrics within a dedicated funnel stage (e.g. onboarding and early adoption, repeat purchase, or reactivation and resurrection). Your work will directly influence how users experience our app, helping them move seamlessly through the journey and increasing long-term engagement.

You will play a key role in building a coherent and engaging lifecycle experience across multiple funnel stages in close collaboration with other Consumer Retention Managers. Together, you will ensure that our automated communications form a unified and impactful journey that turns new users into loyal Too Good To Go advocates.

Working closely with the Technical Lead, you will ensure the successful adoption of new CRM solutions within your funnel scope and provide input on future development needs to further unlock retention opportunities.

You will also partner with Product Marketing to ensure new feature and product campaigns are flawlessly executed across CRM channels (email, in-app, push) and aligned to your funnel stage goals.

The Consumer Retention Manager will be located in Copenhagen and reports directly to the Strategic Lead, Consumer Retention.

Responsibilities:

• Own CRM automations (email, push, in-app) from beginning to end (planning, execution, analysis, optimisation) for your funnel stage, communicating to +40mn users.
• Build and optimise lifecycle campaigns in close collaboration with other Consumer Retention Managers to create a seamless and coherent user journey across funnel stages.
• Drive retention by improving CRM automations for 20 countries, ensuring measurable impact on your funnel stage’s KPIs.
• Ensure adoption of new CRM solutions developed by the Technical Lead, and proactively voice requirements for future technical developments.
• Partner with Product Marketing to execute feature and product campaigns across CRM channels, tailored to your funnel stage.
• Plan, execute and analyse lifecycle optimisations through A/B and multivariate testing to continuously improve user engagement.
• Identify and test new touchpoints in the user journey that can be leveraged with CRM activities.
• Report campaign and funnel stage performance, synthesising takeaways for the Strategic Lead and wider leadership team.
• Ensure stellar representation of the brand across all CRM touchpoints.

What We're Looking For:

• Experience in CRM automation and user lifecycle marketing.
• Hands-on experience with a mobile engagement platform (e.g. Braze, Iterable, Clevertap, etc.).
• Experience working with product and tech teams to adopt and optimise automated CRM solutions.
• Strong understanding of testing frameworks (A/B and multivariate), reporting on results, and implementing learnings.
• Knowledge of personalisation tactics such as liquid logic/dynamic content.
• Previous experience in an app-based company preferred.
• Marketplace experience is a plus.
• Strong international mindset with solid business acumen.
• Proactive, adaptable, and comfortable in a fast-paced environment.
• Deep passion for food waste reduction and sustainability.
• Excellent written and verbal communication skills in English

Our values

• We win together: Food waste is a big beast to fight. We believe in a #oneteam.
• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving. 
• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.

What we have to offer 

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,450+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY: 
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events

• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

#LI-AO1

#LI-Hybrid

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.