Marketing Team Lead

We're quickly growing and super excited for you to join us!

Why Topsort? Why now?

Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0.

What is this role like？

We’re looking for a player coach as a Marketing Team Lead to join team and build the Marketing function from the ground up. This role you'll report to the CEO and lead the dynamic and growing marketing team including marketing design, events, SEO/ SEM, and social media. Our Ideal candidate looks like the following: 

• Proven experience in product marketing at a high-growth healthtech, AI/ML, or B2B Enterprise SaaS company
• Deep understanding of AI/ML in ads and its impact on advertising, media spending, and the retail industry in general
• Exceptional storytelling ability—can translate technical complexity into clear, compelling narratives
• B.A. or MBA in Marketing, Business, Communications, or a related field required, entrepreneurial attitude is preferred!
• 10+ years of experience in B2B SaaS Marketing, even better if you've scaled enterprise software companies from the 1-10 stage and even leading to IPO.
• Player Coach: You're able to lead initiatives independently, mentor others, and influence product, sales, and executive stakeholders alike.
• Startup hustle and speed: You’re able to work hard, move fast, can adjust to a dynamic environment and sell to complex organizations and technical customers
• Work onsite in our Somerville office 4 days a week, ability to travel occasionally to trade shows and events 

Responsibilities

• As a key leader on the marketing team, you will drive product positioning, product marketing, lead generation, brand awareness across our multiple product offerings —bridging technical innovation with commercial impact
• Go-To-Market Leadership: Own and execute GTM strategy Topsort's AI-powered ad solutions, ensuring clear positioning and value differentiation across retailers, apps, agencies, and brands.
• Strategic Messaging & Positioning: Develop compelling messaging frameworks that translate complex AI technology into clear, differentiated value propositions for multiple stakeholders - internal GTM team, and our customers 
• Sales Enablement: Build high-impact sales tools, including pitch decks and case studies, equipping commercial teams to drive adoption
• Market Intelligence & Customer Insights: Conduct deep market research, customer interviews, and competitive analysis to inform product strategy and refine Topsort's market approach
• Demand Generation & Growth: Partner with commercial teams to create targeted campaigns that drive lead generation, pipeline growth, and customer acquisition
• Cross-Functional Collaboration: Work closely with Product, Commercial, Quality and Regulatory teams to align marketing strategy with business objectives
• Thought Leadership & Industry Influence: Establish Topsort as a leader in AI-powered pathology through content strategy, conference presentations, and key industry events

• Deep dive into details: Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
• Team first: A low need for individual recognition, always prioritizing collective results over personal credit.
• You thrive with ambiguity: Exceptional ability to tackle open-ended problems in unstructured environments, turning chaos into structured innovation.
• Adaptability: Willingness to learn, mentor, lead, and follow as the situation demands, fostering growth at all levels.
• Urgency: A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
• Curiosity: Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.

Do you sound like the right fit? Let's dive right in!