Marketing Manager, LATAM

We're quickly growing and super excited for you to join us!

About Topsort

At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed

Today, Topsort has 5 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

Do you enjoy a fast-paced environment? Do you like seeing your work create real-time impact, being part of a rocket ship from the very beginning? Let’s do the unimaginable - let’s make ads clean and cool again, with AI and modern technology. 

What it’s like to work at Topsort

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It’s a sports team that’s hyper focused on winning, collaborative internally, and competitive externally - never the other way around. We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

What is this role like？

As our Marketing Manager for LATAM, you'll be crucial in establishing Toppie's reputation and market leadership across the region. You'll drive our Go-To-Market (GTM) strategy, building a robust pipeline through both inbound and outbound lead generation efforts. Your role is pivotal in fueling our aggressive growth targets and shaping how the market perceives Toppie.

You will:

• Strategy & Positioning: Develop and execute Toppie's marketing strategy for LATAM, aligning with global goals and regional sales objectives. Own our brand positioning and messaging to ensure market leadership.
• Lead Generation: Design and implement targeted marketing campaigns (digital, email, social media,etc) to generate Marketing Qualified Leads (MQLs) from Big 6 agencies, Mid-Market agencies, and strategic direct brands. Collaborate with the SDR to amplify outbound initiatives.
• Content Creation: Lead the development of compelling, localized marketing materials, including case studies, whitepapers, webinars, blog posts, and sales enablement collateral.
• Event Management: Plan and execute Toppie's participation in key industry events, conferences, and webinars (virtual and in-person) to boost visibility and capture leads.
• Performance Analysis: Monitor, analyze, and report on marketing campaign performance, lead generation metrics, and ROI, continuously optimizing strategies for maximum impact.
• Cross-Functional Collaboration: Work closely with the region's leadership team, SDR, Sales Team, and global marketing/product teams to ensure a cohesive GTM strategy and consistent brand message.

What (we think) you need to be successful - we’re open to not checking all the boxes and be proven wrong by outlier candidates as well! 

• 3-5+ years of experience in B2B SaaS marketing, ad-tech, or retail media, with a strong focus on lead generation.
• Proven track record in developing and executing successful inbound and outbound marketing strategies.
• Deep understanding of the LATAM market landscape, including cultural nuances and the digital advertising ecosystem.
• Strong content creation and storytelling abilities, capable of translating complex tech into compelling business value.
• Proficiency in marketing automation (ideally HubSpot).
• Fluent in Spanish and English (written and spoken). Portuguese is a strong plus.
• Highly agile, independent, and accountable, with a proactive, results-driven mindset.

Topsort Culture

• Speed: We work hard, set aggressive goals and execute flawlessly to accomplish them. We give candid feedback, push each other to set higher goals and produce more impact by always thinking “how do we do this faster and better”
• Fast Growth: We believe startup scaleup is just like a team sport. It's been written in our motto since day 1 that we are collaborative internally, competitive externally, and never the other round around. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as a team. 
• Intellectual Rigor and Individuality: We were born in the pandemic by Stanford and Harvard alum cofounders who offer remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You’ll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1. From personalized birthday gifts to work anniversaries, and management training program or in-person gatherings or career talks and mentorships, part-time DJs and tik-tok vloggers are also commercial leaders and technical staff at Topsort. We don’t take management with a cookie cutter approach - but rather we cherish your quarks and think it makes us stronger. 

Do you sound like the right fit? Let's dive right in!