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Senior Director, Brand & Communication

United States

Summary 

The Senior Director, Brand & Communications will be the steward of Topstep’s voice, reputation, and storytelling. This role will lead three interconnected areas: Brand Activation & Strategy: Owning brand identity, positioning, and expression across every touchpoint. Social, Content & Community: Leading organic social strategy, platform-native content, and community engagement. PR & Communications: Building earned media presence, executive communications, thought leadership, and proactive reputation management. This leader will combine strategic vision with hands-on execution, ensuring that every public interaction with Topstep inspires confidence, builds loyalty, and fosters an engaged trading community.

Key Responsibilities 

Brand Activation & Strategy

  • Own and evolve Topstep’s brand strategy, identity, voice, and tone to resonate with aspiring and active retail traders.
  • Ensure brand consistency across all marketing and product touchpoints, from website and educational content to events and partner activations.
  • Partner with Creative, Product, and Growth teams to integrate brand storytelling into campaigns and launches.
  • Develop brand guidelines and ensure adoption across internal teams and external partners.

Social, Content & Community

  • Lead organic social content strategy and execution across Discord, X, Reddit, LinkedIn, TikTok, Instagram, Facebook, and other key or emerging platforms.
  • Create platform-native storytelling that educates, entertains, and engages traders while reinforcing brand positioning.
  • Own blog content strategy, writing, and publishing cadence.
  • Build and nurture community engagement channels with heavy emphasis on Discord, X, and Reddit, fostering active peer-to-peer learning and advocacy.
  • Collaborate with creative, product, partnerships, and growth teams to amplify launches and campaigns through organic content.

PR & Communications

  • Develop and execute a proactive earned media strategy to increase visibility, credibility, and thought leadership in fintech and trading media.
  • Manage media relationships and secure placements that align with Topstep’s mission and growth objectives.
  • Oversee corporate, executive, and crisis communications to maintain a consistent, trusted public narrative.
  • Partner with leadership on speaking opportunities, awards, and industry presence

Required Qualifications and Key Competencies

  • 10+ years of progressive marketing experience with a focus on brand, social media, content, and PR/communications, ideally within a B2C, fintech, or high-growth brand.
  • Proven success shaping and evolving brand identity, voice, tone, and perception in a high-growth B2C or fintech environment.
  • Expertise in social content strategy and community building, particularly on Discord, X, Reddit, LinkedIn, TikTok, Instagram, and Facebook. 
  • Strong track record of securing impactful earned media coverage and managing corporate communications or corporate communication teams.
  • Exceptional writing skills with the ability to craft compelling narratives for diverse audiences.
  • Experience leading multidisciplinary creative and content teams.
  • Comfortable operating at both strategic and tactical levels in a fast-paced, entrepreneurial environment.

Company Culture & Perks

  • Topstep is an engaging working environment which ranges from fully remote to hybrid. We foster a culture of collaboration with cameras-on during meetings and a robust Slack environment for communication. 
  • Nine (9) Company-paid Holidays and generous Family Leave. Paid time off is accrued monthly.
  • Competitive 401(k) matching, health, dental, and vision insurance is offered for full time employees 
  • Vacations are encouraged with a bonus for taking 5 consecutive days. Employee referrals are bonused. Topstep offers a food and groceries budget and contributes towards health and wellness.

New Hire Base Salary Range

  • $240,000 - $280,000
  • Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
  • The compensation offered will take into account internal compensation structure and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Equal Opportunity Employer

Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.

Interested in the role? Apply today with your resume and cover letter!

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