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Senior Director, Growth, Lifecycle, & Performance

United States

Summary 

The Senior Director, Growth, Lifecycle, & Performance will be a senior leader responsible for building and driving Topstep’s end-to-end revenue engine, from first touch to long-term loyalty. This role will lead three high-impact areas: Lifecycle Marketing & CRM: Driving personalized, behavior-based journeys that increase trial conversion, retention, and lifetime value. Growth & Digital Acquisition: Owning paid and organic digital strategy to acquire high-quality traders efficiently. Advertising Buying, Insights & Performance: Maximizing paid media efficiency, attribution, and investment impact through data and analytics. The ideal candidate is both a strategist and operator, combining analytical rigor with creative problem-solving. You will build and lead a multidisciplinary team, partner with product, brand, creative, and media teams to deliver results that directly impact revenue growth and customer success.

Key Responsibilities 

Lifecycle Marketing & CRM

  • Design and execute full-funnel CRM strategies across email, SMS, in-app messaging, onboarding, re-engagement, win-back, upsell/cross-sell, and customer nurture programs.
  • Leverage data, segmentation, and behavioral triggers to deliver personalized, automated customer journeys
  • Map and optimize each stage of the customer lifecycle: Awareness, Acquisition, Onboarding, Engagement, Retention, Loyalty, and Advocacy.
  • Partner with Product to ensure in-platform messaging and experiences support trading success and habit development.

Growth & Digital Acquisition

  • Own Topstep’s digital acquisition strategy, including paid search, paid social, display, SEO, and CRO.
  • Manage the acquisition budget to achieve CAC, ROAS, and volume targets while scaling efficiently.
  • Develop creative testing frameworks in partnership with Brand, Creative, and Media teams to maximize campaign performance.
  • Collaborate with Lifecycle Marketing and Product to ensure seamless, high-converting acquisition funnels.

Advertising Buying, Insights & Performance

  • Lead paid media planning, buying, and ongoing optimization across all digital channels.
  • Build a marketing insights and analytics function that supports performance tracking, attribution, and brand health measurement.
  • Develop and maintain dashboards, reporting cadences, and test-and-learn methodologies to guide decision-making.
  • Implement robust attribution models to understand the true impact of each channel and campaign.

Required Qualifications and Key Competencies

  • 10+ years of progressive marketing experience, including leadership in lifecycle, growth, and performance marketing.
  • Proven track record of managing and scaling digital acquisition and CRM programs in a B2C or fintech environment.
  • Deep expertise in paid media buying, performance optimization, and marketing analytics.
  • Experience building and leading high-performing, multidisciplinary teams.
  • Strong analytical skills with proficiency in data visualization and marketing analytics platforms.
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
  • Excellent cross-functional collaboration skills, especially with Product, Creative, and Engineering teams.

Company Culture & Perks

  • Topstep is an engaging working environment which ranges from fully remote to hybrid. We foster a culture of collaboration with cameras-on during meetings and a robust Slack environment for communication. 
  • Nine (9) Company-paid Holidays and generous Family Leave. Paid time off is accrued monthly.
  • Competitive 401(k) matching, health, dental, and vision insurance is offered for full time employees 
  • Vacations are encouraged with a bonus for taking 5 consecutive days. Employee referrals are bonused. Topstep offers a food and groceries budget and contributes towards health and wellness.

New Hire Base Salary Range

  • $240,000 - $280,000
  • Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
  • The compensation offered will take into account internal compensation structure and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Equal Opportunity Employer

Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.

Interested in the role? Apply today with your resume and cover letter!

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