Marketing Manager, Events & Content
Marketing Manager, Events & Content
Location: Chicago/Remote
About Toro TMS
We are Toro TMS, a growth-stage startup building the modern operating system for trucking. Our mission is to deliver best-in-class, end-to-end transportation management software (TMS) for bulk commodity haulers.
About the Role
As our Events & Content Marketing Manager, you will own how Toro shows up in the market, in the industry, and online. You'll own Toro's full event strategy: from industry conferences to webinars to community dinners.
This hybrid role will also be responsible for our content strategy: creating the written, video, and social content that fuels our demand channels, managing our organic social channels, and managing the production relationships that bring it all to life.
This is a creative, high-ownership role for someone who is equally comfortable writing a customer story, staffing a booth at a conference, and filming a video testimonial with a customer in the field.
Responsibilities
- Own and execute Toro's end-to-end event marketing strategy, including trade shows, industry conferences, customer events, field marketing, and virtual/hybrid formats.
- Build and manage the annual events calendar, prioritizing high-impact opportunities aligned to pipeline and revenue goals.
- Lead all event logistics: venue sourcing, vendor management, booth design, swag, staffing, and on-site execution.
- Track and report on event performance metrics (pipeline influenced, leads generated, cost per opportunity, ROI) and use data to optimize the program.
- Own Toro's content calendar: planning and producing written content (blog posts, customer stories, case studies, podcast material) that supports demand generation and brand storytelling.
- Manage customer story content across formats: written, video, and social, working closely with customers and our production agency to capture and share stories.
- Own Toro's organic social presence – developing a consistent publishing cadence that reflects our brand voice and builds awareness in our target markets.
Skills / Experience
- 4+ years of event marketing experience, ideally in B2B SaaS, logistics, supply chain, or a high-growth startup
- Proven track record owning events end-to-end — from strategy through post-event reporting
- Comfortable owning a social media presence and building an organic content program from the ground up.
- Strong project management skills with the ability to juggle multiple deadlines simultaneously
- Experience partnering with Sales teams to align event and content programming with pipeline goals
- Data-driven mindset: comfortable defining success metrics, pulling reports, and communicating event ROI
- Excellent communicator — written, verbal, and cross-functional
- Highly organized, detail-oriented, and calm under pressure
- Willingness to travel for on-site event execution
Benefits
- Comprehensive medical, dental, and vision coverage
- Unlimited PTO
- 401(k) managed by Empower
Toro TMS is an Equal Opportunity Employer and provides equal employment opportunities regardless of race, color, gender, religion, national origin, disability, age, sexual orientation, gender identity, marital status, ancestry, genetic information, or veteran/military status. Reasonable accommodations are available upon request — please notify HR during the application or interview process.
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