Back to jobs
New

Marketing Web Specialist

Durham, NC

Toshiba Global Commerce Solutions is seeking a Marketing Website Specialist. The role will enhance our digital presence, optimize our website, and drive engagement across digital platforms. As a key member of the Corporate Marketing team, this role ensures that TGCS’s digital experiences effectively support our brand, demand generation efforts, and overall business objectives.

In this role, you will manage, optimize, and evolve the Toshiba Global Commerce Solutions website while collaborating with internal and external stakeholders to enhance the digital experience. You will focus on improving user experience, SEO performance, and MarTech integration, ensuring alignment with corporate marketing, demand generation, and product marketing initiatives.

We’re looking for a data-driven, detail-oriented marketer with a passion for collaboration, a basic understanding of programming languages and graphic design, and the ability to create seamless digital experiences. The ideal candidate will track performance metrics and leverage digital channels to drive B2B engagement and lead generation.

Required Skills & Experience

  • 5+ years of experience in digital marketing, website management, or B2B marketing, with a focus on website performance and optimization.
  • Strong experience with website CMS platforms (e.g., WICM, Adobe Experience Manager, Drupal), including making necessary updates.
  • Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs) and web analytics (Google Analytics, Tag Manager).
  • Solid understanding of UX/UI principles, responsive design, and conversion rate optimization (CRO).
  • Experience managing website integrations with CRM systems (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), and digital ad platforms.
  • Strong project management skills, with the ability to handle multiple stakeholders and meet deadlines.
  • Excellent communication and collaboration skills for cross-functional teamwork.

Preferred Skills & Experience

  • Experience in a B2B technology company or enterprise environment.
  • Familiarity with ABM (Account-Based Marketing) strategies and personalized digital experiences.
  • Basic knowledge of HTML, CSS, and JavaScript for minor web edits and troubleshooting.
  • Understanding of AI-driven personalization, chatbots, and dynamic web content.
  • Experience with GDPR, CCPA, and website compliance standards.

Website Management & Optimization

  • Maintain and update content across the TGCS corporate website to ensure accuracy, brand consistency, and alignment with marketing objectives.
  • Oversee SEO strategy to improve search visibility, keyword rankings, and traffic growth.
  • Enhance website user experience (UX/UI) by ensuring intuitive navigation, mobile responsiveness, and a seamless buyer journey.
  • Collaborate with internal and external teams to optimize website speed, security, and overall performance.

Digital Analytics & Performance Tracking

  • Monitor and analyze website traffic, engagement metrics, conversion rates, and SEO performance using tools like Google Analytics, SEMrush, or Adobe Analytics.
  • Provide regular reports and actionable insights to marketing leadership to refine digital strategies.
  • Partner with teams to A/B test landing pages, CTAs, and digital content, optimizing user engagement and conversion rates.

Digital Content Strategy & Demand Generation Support

  • Ensure website content aligns with demand generation programs, product launches, and corporate initiatives.
  • Collaborate with content marketing, product marketing, and sales teams to deploy and optimize key performance indicators (KPIs).
  • Support account-based marketing (ABM) by optimizing website-to-landing page experiences and tailored digital journeys.
  • Work with the paid media team to align digital ad performance with website objectives.

MarTech & Website Integrations

  • Manage and optimize website integrations with marketing automation tools (Marketo, HubSpot, Pardot), CRM (Salesforce), and other digital platforms.
  • Ensure accurate implementation of tracking pixels, UTM parameters, and analytics scripts to measure campaign effectiveness.
  • Support conversational AI, chatbots, and personalization efforts to enhance engagement.

Cross-Functional Collaboration & Project Management

  • Collaborate with Corporate Marketing, Product Marketing, Sales, and IT to align digital initiatives with business goals.
  • Manage external web development agencies, designers, and SEO consultants for project execution.
  • Stay up to date on B2B digital marketing trends, website best practices, and emerging technologies, including AI-driven website translations for global markets.
  • Perform other related duties as assigned.

Impact of the Marketing Website Specialist Role

In a B2B technology company like Toshiba Global Commerce Solutions (TGCS), the Marketing Website Specialist plays a direct and measurable role in revenue growth, customer acquisition, and operational efficiency. This role significantly impacts both revenue and costs by optimizing TGCS’s digital presence, marketing ROI, and sales efficiency. An effective website and digital strategy can drive millions in revenue while reducing acquisition costs and improving customer retention.

Key Business Impacts

  • Increased marketing-influenced revenue and lead generation
  • Reduced paid media costs by shifting from paid to organic traffic
  • Higher lead-to-opportunity conversion rates
  • Improved customer retention and upsell opportunities
  • Enhanced operational efficiency through automation and integrations

This role requires extensive coordination and collaboration across marketing and other business functions to ensure digital strategies align with corporate goals.

ABOUT THE COMPANY 

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands.  Have you ever been in a hurry and made use of the self-checkout at Lowe’s Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ’s, or Costco?  These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.  

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let’s get together to drive the new economy.  

Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:

Group health coverage (medical, dental, & vision)
Employee Assistance Programs
Pre-tax spending accounts
401(k) plan (with company match)
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule, paid vacation & sick/personal days

EEO 

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation. 

DIVERSITY, EQUITY & INCLUSION 

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we’re committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency).  We’re passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future. 

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES 

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) 

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Toshiba Global Commerce Solutions - External’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.