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Marketing Operations Specialist I

Durham, NC

Toshiba Global Commerce Solutions is a global leader in retail technology, providing innovative solutions that empower retailers to create seamless and personalized shopping experiences. We are seeking a Marketing Operations Specialist to drive efficiency, optimize marketing technology, and support data-driven decision-making for our global B2B marketing team.

The Marketing Operations Specialist is responsible for centralizing and optimizing marketing technology, business processes, data analytics, and performance tracking to support B2B marketing efforts. This role ensures alignment between marketing strategies and business objectives, while driving efficiency, visibility, and effectiveness in marketing execution.

This individual will work cross-functionally with marketing, sales, and business leadership to demonstrate Marketing’s impact on the business through things like improved reporting capabilities, optimize technology investments, enhance marketing processes, and support strategic planning initiatives.

At Toshiba Global Commerce Solutions, you'll work at the intersection of technology, retail, and innovation, helping leading brands drive transformation in the retail industry. As a Marketing Operations Specialist, you’ll have the opportunity to shape marketing strategy, optimize processes, and leverage data-driven insights to impact business growth.

REQUIRED SKILLS & EXPERIENCE

  • 5+ years of marketing experience in a marketing operations role within a B2B environment.
  • Proven ability to serve, collaborate with, and influence executive management, providing insights-driven recommendations.
  • Marketing strategy and planning, ensuring alignment with business objectives.
  • Opportunity pipeline tracking and lead management best practices.
  • Strong data analysis and marketing measurement expertise to ensure the creation and tracking of KPIs most applicable to business and marketing objectives.
  • Ability to synthesize and translate quantitative data from multiple sources (marketing, sales, finance) into actionable insights.
  • Experience with marketing technologies and tools, including marketing automation platforms (e.g., Pardot), CRM systems (Salesforce preferred), and analytics platforms (Google Analytics, Tableau).
  • Ability to define and monitor opportunity management processes, including service-level agreements (SLAs) between marketing and sales.
  • Project management skills, with experience rolling out new applications or processes to sales and marketing teams.
  • Exceptional communication and stakeholder management skills, with an ability to tailor messaging for different audiences.
  • Strategic thinking and ability to translate business objectives into marketing goals, measurements, and operational requirements.
  • Ability to navigate cross-functional collaboration, balancing organizational culture and politics across departments.
  • Hands-on experience with Tableau to analyze marketing data and create dashboards for executive reporting.

PREFERRED SKILLS & EXPERIENCE

Experience in global marketing operations, aligning metrics and strategy across different regions.

  • Knowledge of organizational design and process optimization to improve marketing efficiency.
  • Understanding of account-based marketing.
  • Experience presenting to executive audiences, especially sales leaders.

Marketing Technology & Process Optimization

  • Assess and manage the marketing technology (MarTech) stack, ensuring alignment with business needs.
  • Act as the administrator and subject matter expert for MarTech platforms, including CRM, automation tools, and analytics solutions.
  • Identify opportunities for process improvement and automation to enhance efficiency and effectiveness.
  • Oversee marketing data governance, ensuring data integrity, security, and compliance with corporate policies.
  • Deliver effective change management when implementing new marketing technologies, processes, or policies.

Marketing Analytics & Performance Reporting

  • Design and maintain marketing performance dashboards, ensuring visibility into key metrics such as pipeline influence, campaign effectiveness, and ROI.
  • Provide actionable insights to the CMO/VP and marketing leadership to support strategic decision-making.
  • Collaborate with sales and finance teams to track marketing’s impact on revenue growth and pipeline generation.
  • Ensure marketing reporting aligns with corporate KPIs, executive expectations, and global business objectives.

Cross-Functional Collaboration & Stakeholder Engagement

  • Act as a trusted advisor to the CMO/VP and marketing leaders, providing data-driven recommendations.
  • Partner with sales, product marketing, and demand generation teams to align marketing initiatives with business priorities.
  • Serve as the primary point of contact for marketing-related data, insights, and performance tracking across the organization.

Marketing GTM Engineering

  • Drive leading-edge, data-driven insights for how the operations function works, evaluating, testing, and implementing new AI-driven approaches and tools to improve outcomes.
  • Perform other related duties as assigned.

Financial Impact

A Marketing Operations Specialist is a strategic resource that enables better revenue generation, cost savings, and strategic decision-making. For a mid-to-large enterprise, the financial impact could translate into millions in additional revenue or cost efficiencies annually.

Pipeline & Revenue Growth

Impact: This role directly contributes to increasing marketing efficiency and effectiveness, leading to higher-quality leads, improved conversion rates, and accelerated sales cycles.

  • Optimized lead management and service-level agreements (SLAs) between marketing and sales improve sales pipeline health.
  • Better marketing attribution and analytics help identify high-ROI campaigns, ensuring marketing dollars are spent on the most effective programs.
  • Expected financial impact: A well-run marketing operations function can improve marketing-driven revenue attribution.

Marketing Budget Optimization & ROI Maximization

Impact: This role ensures marketing investments are data-driven, reducing wasteful spending and improving campaign ROI.

  • Better budget allocation models prevent underfunding high-performing marketing channels.
  • Technology and automation optimization eliminate redundancies and improve operational efficiency.
  • Expected financial impact: Companies with strong marketing operations see savings on marketing spend through improved budget allocation and reduced inefficiencies.

MarTech & Process Efficiency Gains

Impact: Marketing Operations ensures that marketing technology (MarTech) is fully leveraged for automation, personalization, and analytics, reducing manual efforts and improving scalability.

  • Streamlined processes reduce marketing team overhead and increase productivity.
  • Data-driven decision-making leads to faster and more strategic marketing pivots.
  • Expected financial impact: Automation and optimization can lead to an increase in marketing team efficiency, potentially reducing costs or enabling teams to focus on higher-value initiatives.

COMPLEXITY

Requires extensive coordination and collaboration across marketing and the rest of the business.

ABOUT THE COMPANY 

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands.  Have you ever been in a hurry and made use of the self-checkout at Lowe’s Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ’s, or Costco?  These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.  

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let’s get together to drive the new economy.  

Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:

Group health coverage (medical, dental, & vision)
Employee Assistance Programs
Pre-tax spending accounts
401(k) plan (with company match)
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule, paid vacation & sick/personal days

EEO 

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation. 

DIVERSITY, EQUITY & INCLUSION 

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we’re committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency).  We’re passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future. 

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES 

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) 

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