Marketing Technology & Analytics Manager
Welcome to the Traegerhood:
Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!
What You’ll Do:
Traeger is seeking a MarTech and Analytics Manager will serve as the connective tissue between marketing technology, analytics and business impact, for Traeger and MEATER. This role is ideal for a data-driven marketer who thrives at the intersection of technical execution, analytical storytelling, and cross-functional influence. You’ll own the integrity of marketing data, turn insights into strategy, and help drive smarter decisions across performance, retention, and customer experience.
How You’ll Help Us Win:
Technical Expertise
- Own configuration, deployment, and maintenance of Google Tag Manager (GTM), Google Analytics (GA4) and Segment (CDP) across the digital ecosystem.
- Collect, process, and analyze marketing data across web analytics, CRM, advertising platforms, and CDPs.
- Partner with engineering and marketing to ensure seamless data flow, proper tagging and clean attribution paths.
- Understand data models, events, and tracking logic that power reporting and automation.
- Maintain and evolve documentation of data flows, tagging architectures, and governance practices.
Business & Analytical Insight
- Translate complex data into clear, actionable insights that drive marketing efficiency and business outcomes.
- Build and automate dashboards (e.g., GA4, Looker Studio) to track funnel performance, ROI, and lifetime value.
- Drive attribution, incrementality, and channel-mix analyses to inform investment decisions.
- Identify growth opportunities by connecting platform metrics with broader commercial KPIs (conversion rate, CAC, ROAS, retention).
- Support forecasting and performance reviews by interpreting multi-channel data and making recommendations.
Cross-Functional Influence
- Partner with marketing, finance, and product teams to connect insights to measurable business impact.
- Translate technical analytics into strategic recommendations digestible for both technical and non-technical stakeholders.
- Serve as the go-to subject matter expert for measurement, attribution, and martech stack performance.
- Advocate for data integrity, consistent taxonomy, and smarter experimentation across the organization.
Success Metrics
- Improved tracking accuracy and attribution confidence.
- Reduction in data discrepancies and reporting latency.
- Increased adoption of dashboards and insight tools by marketing leadership.
- Demonstrated business impact through data-led optimization and recommendations.
What You’ll Need to Succeed:
- 4–6 years of experience in marketing analytics, marketing technology or digital performance measurement.
- Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Segment or similar CDP.
- Hands-on experience with data visualization tools (Looker Studio, Power BI, or Tableau).
- Familiarity with CRM systems, ad platforms (Meta, TikTok, Google Ads, Amazon Ads), and APIs/webhooks.
- Understanding of attribution models, campaign measurement frameworks, and data privacy regulations (GDPR, CCPA).
- Strong problem-solving skills, data curiosity, and ability to communicate complex topics clearly.
- Experience influencing decision-making through storytelling and insight translation.
Preferred Skills
- Experience within eCommerce or retail environment.
- Familiarity with Shopify, Amazon and marketing automation tools.
- Exposure to A/B testing, CRO and Media Mix Modeling
- Basic SQL or Python for data validation and analysis.
Why You’ll Love to Work Here:
- Be part of the most disruptive force in outdoor cooking
- Join a true team working towards a common goal
- Culture of risk-taking, innovation, & quality
- Much. Food.
- Have an outdoor lover’s paradise in your backyard
- Full medical/dental/vision package to fit your needs
- 401k to help you plan for the future
- Individual professional development programs & initiatives to help you grow professionally
- Great discounts on all things Traeger
- Did we mention all the food?
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