CRM Manager (B2C)

TransferGo is a growing fintech scale-up on a mission to make the world a fairer place for migrants. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 13th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families. 

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better. 

The Opportunity:

TransferGo is looking for an energetic and highly analytical CRM Manager to join our team. This is a critical role focused on executing our customer communication strategy and enhancing the entire customer journey.

You will be responsible for strategizing and deploying engaging campaigns, building the automated workflows that excite our customers, and analyzing data to improve activation and retention. If you are passionate about using data to understand customers and build personalized experiences at scale, this is the perfect opportunity for you.

What You'll Do:

• Campaign Strategy & Execution: Execute our end-to-end CRM strategy to improve the full customer lifecycle. You will deploy targeted campaigns (email, push, in-app) focused on two key goals: driving Activation Rate and successfully launching new products.
• Automation & Journey Building: Build, manage, and continuously optimize complex automated workflows designed to improve key KPIs, from initial customer activation to long-term retention.
• Data Analysis & Reporting: Define and monitor key performance indicators (KPIs), analyze the performance of all CRM campaigns, and deliver clear, data-driven reports to stakeholders with actionable insights.
• Database Management: Own the management and segmentation of our customer database, ensuring all information is accurate, up-to-date, and utilized effectively.
• Cross-Functional Collaboration: Work closely with our Data, Product, and Engineering teams to ensure our campaigns are using the latest segmentation, models, and classifications.
• Optimization & Innovation: Design and run A/B tests to optimize campaign engagement and conversion. Regularly identify and propose new CRM best practices and innovative ideas to enhance our strategy.

What We're Looking For:

• Core Experience: 3-5 years of hands-on experience in CRM management or marketing, with a proven track record of executing successful, data-driven campaigns.
• Technical Skills: Strong experience with a major CRM platform (e.g., Braze, Salesforce, etc.) and marketing automation tools.
• Analytical Mindset: Excellent analytical skills. You must be comfortable interpreting data, running A/B tests, and using customer segmentation to make data-driven decisions.
• Communication: Excellent verbal and written communication skills, with the ability to clearly present complex information and data to diverse audiences.
• Project Management: You are highly organized, have a strong attention to detail, and can successfully manage multiple projects at once.
• Knowledge: A solid understanding of data privacy regulations (like GDPR) and best practices in consent management.
• Education: Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
• Fluent in English and Lithuanian — you can communicate strategy and inspire across all levels of the business.

What we believe:

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in-person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers. 

What We Offer:

• Competitive Salary: Starting from 3600 - 4880 € (gross) per month, depending on experience.
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office 2 days a week.
• Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!

Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com