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International Loyalty & Incentives Manager

London, UK

International Loyalty & Incentives Manager I Tripadvisor

About Tripadvisor 

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

Value is perceived differently across the globe. This role focuses on defining what "loyalty" means in different cultures and deploying the right incentives—from points to experiential rewards—to drive long-term LTV.

Job Location: Hybrid

This role is a hybrid position that requires 2 days per week in our London office.

Key Responsibilities:

  • Localized Incentive Design: Develop and test regional-specific incentive structures (e.g., cashback vs. points vs. gamification) based on local consumer behavior.

  • Program Adaptation: Audit existing loyalty frameworks to ensure compliance with local regulations and cultural expectations.

  • Growth Benchmarking: Track "Wallet Share" against local competitors and adjust incentive density to maintain a competitive edge.

  • Predictive Retention: Use AI modeling to identify "at-risk" segments in specific markets and deploy preemptive incentive offers.

Required Skills:

  • Incentive Psychology: Deep understanding of behavioral economics and how it varies by culture.

  • Financial Literacy: Ability to manage promo budgets and "burn rates" across different currencies and margin profiles.

  • AI Proficiency: Familiarity with using AI for churn prediction and automated incentive optimization.

  • Strategic Sourcing: Experience working with local vendors for regionalized reward fulfillment.

What We Offer:

  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
  • “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.
  • Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

 

 

 

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