Senior Product Manager, Sonar Optimize

What Do We Do?

Triple Whale is the source of truth for eCommerce brands. Our platform centralizes the entire analytics stack—from profit tracking and customer insights to marketing attribution and creative intelligence. We empower brands with the visibility they need to make smarter decisions, scale faster, and optimize every dollar spent.

Why Triple Whale Needs You:

Lead Sonar Optimize, our server-side event forwarding and CAPI suite. Your mission: maximize downstream platform performance by delivering the right events, reliably, privately, and fast to Meta, Google, TikTok, Pinterest, Snap, and others. You’ll own technical integrations end-to-end and build AI-assisted setup/validation that turns a complex task into a few confident clicks.  We are prioritizing candidates based on the East Coast or those who can comfortably work during Eastern Standard Time (EST) hours.

What You’ll Drive

• Platform Integrations: Meta CAPI, Google Enhanced Conversions/Consent Mode v2, TikTok Events API, Pinterest Conversions API, Snap CAPI—schemas, auth, versioning, and policy updates.
• Pipelines & SLOs: Delivery success ≥ 99.5%, p95 end-to-end latency targets, idempotency/dedup (event_id), retries/backoff, and backfill.
• Match & Quality: Hashing/PII stewardship, field coverage (email/phone/zip), match-rate optimization without violating consent.
• Setup UX: Auto-mapping events, consent propagation, sandbox/test harnesses, real-time validation and “green checks” before go-live.
• AI Co-pilot: Guided setup, anomaly triage (“your Google EC match rate dropped 12% after X”), and auto-generated remediation steps.
• Beyond Shopify: BigCommerce, WooCommerce, custom carts, GTM server-side, Segment/mParticle/RudderStack, headless.

What You'll Bring:

• 5–8+ years PM experience in adtech/martech/developer tooling, shipping API-heavy, reliability-sensitive products.
• Strong technical depth in events/APIs, auth/keys/secrets, rate limits, idempotency, and observability.
• Clear understanding of consent/privacy and hashed identifiers; experience partnering with security/legal.
• Excellent cross-functional chops with solutions/implementation teams and enterprise customers.
• English required; Hebrew a plus.

Nice to Have

• Prior work with server-side GTM, GA4 Measurement Protocol, or partner ecosystems.
• Experience standardizing event taxonomies across heterogeneous stacks.
• LLM tooling for automated diagnostics and guided remediation.

Our Values

• We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.
• We Move (Very!) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage. 
• We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together. 
• We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.
• We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.

Perks

• Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do
• Compensation: Competitive salary, benefits, and equity
• Family Focus: Parental leave and flexibility for families
• Time Off: Generous PTO. We want you to relax when you need to relax!
• Healthcare: Excellent medical, dental, and vision coverage
• 401K: 3% matching

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join Us in Making Waves

If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.