Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.
A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.
Trove Brands is seeking a highly analytical and forward-thinking Associate SEO & GEO & Owned Media Manager to lead and execute organic growth strategies across multiple brands, including BlenderBottle, Whiskware, EcoBrite, and Oath Nutrition.
- This role will own the development and execution of both traditional SEO and emerging GEO (Generative Engine Optimization) strategies, ensuring Trove Brands is positioned for success across search engines and AI-driven discovery platforms such as ChatGPT, Gemini, and other answer engines.
- This is a hands-on role for someone who not only understands where search is going, but is excited to build and manage that strategy from the ground up.
- You will be responsible for driving visibility, traffic, and long-term growth through data-driven content, technical optimization, and ongoing experimentation.
Key responsibilities include:
- Owning and developing SEO and GEO strategies across multiple brands
- Defining how each brand shows up across traditional search engines and AI-driven discovery platforms
- Continuously evolving those strategies based on changes in algorithms, AI behavior, and consumer discovery trends
- This person will execute end-to-end SEO initiatives including:
- Keyword research
- On-page optimization
- Technical improvements
- Content optimization
- They will also:
- Design and implement GEO strategies to improve brand visibility in AI-generated answers and conversational search experiences
- Optimize website content and structure to improve indexing, ranking, and AI retrieval performance
- The role also includes:
- Developing and managing owned media strategies such as blogs, landing pages, and educational content to drive organic growth
- Partnering with content and creative teams to produce content that performs across both search engines and AI platforms
- Building scalable content frameworks that support both SEO rankings and GEO discoverability
- You will be responsible for:
- Tracking and analyzing performance across both traditional organic search and GEO visibility
- Identifying opportunities through data and user behavior
- Leading ongoing testing and experimentation to refine strategies and maximize impact
- This role works across multiple brands and teams, including:
- Ensuring consistent application of SEO and GEO best practices
- Partnering with digital marketing, product, and development teams
- Acting as the internal subject matter expert on SEO, GEO, and organic growth
Qualifications:
- 2–5 years of experience in SEO and GEO, organic growth, or content strategy roles
- Strong understanding of SEO fundamentals including:
- Keyword research
- On-page optimization
- Technical SEO
- Demonstrated experience with GEO, AI search, and emerging discovery platforms
- Experience executing content and owned media strategies that drive organic traffic is important, along with familiarity with tools such as Google Search Console, SEMrush, or Ahrefs.
- You should be comfortable analyzing data and translating insights into action, and have strong written communication skills.
- The ideal candidate is:
- Highly self-motivated
- Proactive
- Comfortable owning projects end-to-end
This is a unique opportunity to shape how multiple brands show up in both traditional search and the next generation of AI-driven discovery.If you’re excited about the future of search, AI, and organic growth, we’d love to hear from you!
Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.
Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
Trove Brands is an equal opportunity employer.
Phone calls regarding this position are not accepted.
This is a fully in-office position at our HQ in Lehi, Utah.
