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Growth Marketing Associate - Offline

San Francisco, CA, Washington DC, New York, NY, Detroit MI, Denver CO, Miami, FL

ABOUT ROCKET MONEY đź”®

Rocket Money’s mission is to meaningfully improve the financial prosperity of millions of people. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey

Please note: We strongly encourage team members to be in office 1-2 days per week, though there is no formal in-office requirement.

Today Rocket Money has acquired more than 3.4 million members and is changing the way users understand their finances using a suite of valuable services that save both time and money! We’ve hit the #1 app spot under the App Store’s finance category while continuing to raise the bar in performance. 

Reporting to our Growth Marketing Manager, you will be a key player expanding our offline footprint and maximizing Rocket Money’s growth. You will play a role in the execution, analysis, and optimization of all things Linear TV, Streaming TV, and Affiliates. This is an exciting opportunity to make an immediate impact on Rocket Money’s growth. We are in the hyper-growth phase and as a member of our offline team, you will help us maximize our potential to efficiently and effectively grow.

ABOUT THE ROLE 🤹‍♀️

  • Support and own day-to-day optimizations and operations of user acquisition through Linear TV, OTT/CTV, and Affiliate channels, ensuring precise execution, performance tracking, and strong decision making.
  • Contribute to the media buying strategy and execution across TV, OTT/CTV, and Affiliate to rapidly scale reach while exceeding ROAS targets. This includes:
    • Proposing and supporting the execution of data-driven tests (e.g., incrementality, A/B, measurement improvements) to refine channel performance
    • Developing weekly media plans for Linear TV and Streaming TV, leveraging historical performance, marketplace trends, and budget pacing.
    • Supporting firesale buying decisions by analyzing performance data and College/Professional sports trends for one-off or packaged Linear TV buys.
    • Assisting in scaling the Affiliate program via identifying new partners, improving existing relationships, and ensuring efficient growth.
  • Monitor performance metrics in real-time to uncover insights and drive media buying and creative optimizations.
  • Utilize deep channel learnings to inform strategy, proactively testing ideas backed by data and aligning with growth team goals.
    • Analyze and synthesize performance trends to determine optimizations across creative, Linear TV networks, Streaming TV publishers, and more.
    • Segment and dive deep in historical data to unlock actionable insights that improve buying efficiency and creative performance.
  • Act as the key point of contact for media, affiliate, and internal partners and foster strong relationships that maintain Rocket Money’s position as a world-class growth team.
  • Collaborate with the Creative Team to refine and iterate on Linear TV and Streaming TV assets, ensuring we leverage best-in-class creative strategies.
  • Work cross-functionally with Data and Engineering teams to ensure we have top notch measurement capabilities. You will develop a holistic understanding of how our offline channels affect our business goals.
  •  
  • Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data.

ABOUT YOU 🦄

  • 1 to 2 years of professional experience in a performance oriented media buying role
  • Experience in one or more of the following channels: Streaming TV (OTT/CTV), Linear TV, Podcasts, OOH, Affiliate, Direct Mail or Paid Social/Search
  • Advanced Excel skills
  • Excellent communication skills (Slack / email / phone / within team / with partners)
  • Excited to voice opinion, give and receive feedback
  • Comfortable prioritizing multiple time sensitive tasks and executing under pressure
  • Love for taking initiatives and being a self starter
  • Insatiable curiosity and eager to make an impact
  • Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that allows for informed decisions.

BONUS POINTS 

  • Experience using SQL and data visualization platforms like Looker or Tableau
  • Familiarity with college and professional sports, including trends, audiences, and media opportunities

Additional information: Salary range of $80,000 - $100,000. Base pay offered may vary depending on job-related knowledge, skill, and experience.

Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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