ASO Specialist

Hej, Truecaller is calling you from Stockholm, Sweden! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls, or messages, so you can focus on the conversations that matter.

• Top 20 most downloaded apps globally, and the world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 420 million active users per month. 
• Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
• A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon, and Tel Aviv, with high ambitions. 

We at the User Growth team, have the mission to grow the user base, increase engagement and boost revenues. We try to achieve this with a focus on product-led growth.

As an ASO Specialist, you will own ASO strategy to boost organic app growth—managing keywords, metadata, A/B testing, localization, and reporting—while working cross-functionally to align with growth goals.

The impact you will create: 

• Develop, manage and execute best-in-class ASO strategies for Truecaller across the App Store and Google Play Store
• Create, maintain and optimize all store listing elements—titles, descriptions, icons, screenshots and keywords—in multiple languages, ensuring alignment with Truecaller’s brand and core features.
• Plan, run and analyze A/B tests on store pages to improve download conversion rates and drive higher store traffic
• Work closely with UA on identifying, planning, executing, and measuring opportunities to stimulate organic growth.
• Conduct regular competitive analysis in our key markets.
• Create reporting dashboards for key stakeholders across the organization.
• Stay up to date with the latest ASO and digital marketing trends and best practices.

What you bring in

• 4+ years of experience in a similar role.
• Proven knowledge of mobile platforms and technologies.
• In-depth understanding of the different App stores and their processes.
• Proven track record using ASO tools (e.g. AppTweak, MobileAction) and translating data into actionable insights.
• Strong analytical skills with the ability to measure uplift in installs, optimize conversion funnels, and report results clearly.
• Excellent written and verbal communication—able to collaborate with product, UA, design, and marketing stakeholders.
• Highly organized and self-driven: you set priorities, manage projects end-to-end, and deliver on deadlines without hand-holding.
• Creative problem-solver who gathers feedback, generates fresh ideas, and turns them into structured plans of action.
• Passion for mobile technology and a keen eye for emerging trends in app discovery and user engagement.

It would be great if you also have:

• Familiarity with user acquisition and paid campaign management
• Understanding of lifecycle marketing tactics
• Background collaborating with creative teams

Life at Truecaller - Behind the code:  https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

This position is based in Stockholm, Sweden. 

We only accept applications in English. 

What we offer: 

• A smart, talented, and agile team: An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing, and fun environment.
• A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave top-up, pension contribution, Udemy membership to keep learning and improving, and free gym membership.
• Great tech tools: Pick the computer and phone you fancy most within our budget ranges.
• Office life: We strongly believe in in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, and a wide range of yummy snacks and beverages. In addition, every now and then, check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, Running team, movie nights in our cinema, or a Geek lunch. There’s something for everyone!

Come as you are:

Truecaller is diverse, equal, and inclusive. We need a variety of backgrounds, perspectives, beliefs, and experiences to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that’s why we would love to meet you.