Senior UX/UI Designer

We are seeking an exceptional UX/UI Design leader to oversee our website design systems. In this role you will own overhauling the site design architecture to improve site conversion rate, net revenue per session, and gross profit per session.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms. 

Key Areas of Accountability

• Own website design system. Overhaul and own consistency with design guidelines for navigation, filters, PDP, PLP, Product Card, and Mini cart designs.
• Lead user research and usability testing to gather insights and validate design decisions.
• Develop user personas, journey maps, and wireframes to inform design strategies.
• Create high-fidelity mockups and interactive prototypes using tools like Figma, Sketch, or Adobe XD.
• Advocate for the user throughout the design and development process.
• Stay up-to-date with industry trends, design best practices, and emerging technologies.
• Present design concepts and rationale to stakeholders and incorporate their feedback.
• Mockups of all promotional banners and product card and PDP pricing copy

Cross-Functional Collaboration 

• Work closely with CRO consultant on ideation, design concepts, and CRO and A/B testing roadmap
• Collaborate with brand creative design team to ensure consistency of colors, fonts, and design systems.
• Take direction from executive leadership team as well as director of ecommerce on UX/UI designs.
• Collaborate with developers to ensure design fidelity during implementation.

Qualification Requirements

• 5+ years of experience in UX/UI design, preferably on Shopify ecommerce sites
• Strong portfolio showcasing a variety of design projects and your design process.
• Proficiency with Figma, including prototyping
• Excellent understanding of user-centered design principles and methodologies.
• Strong communication and collaboration skills, with the ability to articulate design concepts to non-designers.

Preferences

• Bachelor's degree in Design, Human-Computer Interaction, or a related field.
• Experience working in an Agile environment is a plus.

Skills and Competencies

• Figma
• Shopify
• Asana
• Collaborative
• Open and receptive to feedback

Company Overview:

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

1. Move the Needle 📈
   • We are obsessed with driving tangible business results.
   • We constantly refocus our efforts and eliminate busy work to drive measurable impact.
   • We embrace simplicity, automation, and technology to amplify our force.
2. Harness Grit 💪🏻
   • We are ambitious and persevere through challenges with a relentless spirit.
   • We're optimistic about the future and our glass is half full.
   • We are self-motivated, resourceful, and determined to make a difference.
3. Go Fast ⚡
   • We are nimble, open-minded, and seek the fastest path to success.
   • We remove barriers, eliminate friction, and move at the speed of light.
   • We believe that “done is better than perfect” and fail forward to make progress.
4. Execute as a Pro 🏁
   • We are curious and leverage data & insights to move in the right direction. 
   • We are doers, embody an owner’s mentality, and strive to get 1% better every day.
   • We work systematically to produce consistent results & get our projects done right.
5. Be Creative 🎨
   • We are first-principles thinkers and develop bold ideas to challenge the status quo.
   • We are innovators at heart & believe that ingenuity is often the solution.
   • We solve problems resourcefully and think outside the box.
6. Lead with Empathy  
   • We obsess over our customers to consistently over-deliver.
   • We are inclusive, appreciative, and supportive of our employees & partners.
   • We put ourselves in others’ shoes and seek to deeply understand their perspective.

Work Environment: 

This is a remote position, allowing you to work from the comfort of your home or any location with reliable internet access within the United States. You will spend extended periods at a computer, so a comfortable and ergonomic workspace is essential. We provide the necessary tools and support to ensure a productive and collaborative virtual work experience. Additionally, the company holds quarterly all-hands meetings in California, which you would be expected to travel to and attend in person.

Compensation and Benefits: 

• $100K - $110K
• Unlimited Sick Days & PTO
• Company paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
• 401k plan with 3% company match
• Monthly $200 stipend for home office expenses
• Free $1,000 worth of True Classic merchandise every year
• Free Employee Assistance Program                                                                                                                                         

Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we’re committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to us at hr@trueclassic.com.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role.