Director, Product Strategy

True Classic is seeking a forward-thinking and analytical strategist to join as the Director of Product Strategy. Our business started with a single t-shirt, but has since expanded to include many other categories (e.g., Jeans, Activewear, Fleece, etc.). Your expertise will directly shape the future of our product lines and influence how we make our customers Look Good and Feel Good for years to come.

This role is pivotal in driving long-range product planning, innovation, and go-to-market excellence, offering you the chance to lead strategic initiatives that will impact our assortment. If you are passionate about apparel, customer-driven product innovation, and thrive in data-informed decision-making, this is the perfect role for you to make a substantial impact.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms. 

This role will report directly to the Head of Commercial and work closely with Merchandising, Channel, and Marketing leads.

Key Areas of Accountability

Product Strategy Development: 

• Evaluate the growth potential within specific product categories and identify new opportunities.
• Analyze customer and retailer feedback to determine which products to amplify or discontinue.
• Provide strategic recommendations to align product lines with evolving customer preferences and market trends.

Product Analytics:

• Identify the products that are currently driving customer advocacy and brand loyalty.
• Utilize data and customer insights to identify both immediate and long-term product improvement opportunities across the omni-channel ecosystem.
• Track and report product performance metrics, ensuring data-backed decisions are at the forefront of product strategy.

Go-To-Market Planning:

• Develop a detailed go-to-market roadmap, determining the optimal sequence and timing for new product launches.
• Collaborate with cross-functional teams including marketing, sales, and operations to ensure seamless product rollouts.
• Monitor and refine launch plans to maximize market impact and customer reception.

Product Innovation:

• Establish and maintain a comprehensive long-term product roadmap that anticipates market needs and trends.
• Drive the development and ownership of unique product categories within the apparel space, setting the company apart from competitors.

Qualification Requirements: 

• Bachelor’s degree in Business, Marketing, Fashion Merchandising, or a related field 
• 3+ years of experience in product strategy, product management, or related roles within the apparel or fashion industry.
• Strong analytical skills and experience with data-driven product analysis and strategic planning.
• Proven track record of successful product launches and demonstrated ability to drive growth through strategic product initiatives.
• Exceptional communication and leadership skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.
• Deep understanding of customer behavior and trends in the apparel and/or fashion market
• Creative mindset with a strong sense of market trends and product innovation.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Skills and Competencies: 

• Strategic Thinking: Ability to conceptualize and execute comprehensive product strategies that align with business goals.
• Data Analysis: Proficiency in using data analytics tools to extract actionable insights from complex data sets and varied sources
• Market Research: Skilled in evaluating market trends, customer feedback, and competitive landscapes to inform product decisions.
• Project Management: Strong organizational skills with the ability to manage multiple projects, timelines, and stakeholders effectively.
• Collaboration: Excellent interpersonal skills for cross-functional collaboration with teams including design, marketing, sales, and supply chain.
• Problem-Solving: Proactive and resourceful in identifying challenges and developing creative solutions.
• Communication: Strong verbal and written communication skills for presenting strategies, product updates, and insights to senior leadership.
• Innovation: Ability to think creatively to develop unique product concepts and drive innovation within the product lineup.
• Customer Focus: Deep understanding of customer needs and behaviors to guide product development that enhances customer satisfaction and loyalty.
• Adaptability: Capacity to thrive in a fast-paced environment and adapt to changing business needs and market conditions.

Company Overview:

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

1. Move the Needle 📈
• We are obsessed with driving tangible business results.
• We constantly refocus our efforts and eliminate busy work to drive measurable impact.
• We embrace simplicity, automation, and technology to amplify our force.
2. Harness Grit 💪🏻
• We are ambitious and persevere through challenges with a relentless spirit.
• We're optimistic about the future and our glass is half full.
• We are self-motivated, resourceful, and determined to make a difference.
3. Go Fast ⚡
• We are nimble, open-minded, and seek the fastest path to success.
• We remove barriers, eliminate friction, and move at the speed of light.
• We believe that “done is better than perfect” and fail forward to make progress.
4. Execute as a Pro 🏁
• We are curious and leverage data & insights to move in the right direction.
• We are doers, embody an owner’s mentality, and strive to get 1% better every day.
• We work systematically to produce consistent results & get our projects done right.
5. Be Creative 🎨
• We are first-principles thinkers and develop bold ideas to challenge the status quo.
• We are innovators at heart & believe that ingenuity is often the solution.
• We solve problems resourcefully and think outside the box.
6. Lead with Empathy  
• We obsess over our customers to consistently over-deliver.
• We are inclusive, appreciative, and supportive of our employees & partners.
• We put ourselves in others’ shoes and seek to deeply understand their perspective.

At True Classic, our mission is to empower everyone to show up as their best self. We continually strive to build a community that invites creativity, curiosity, and innovation; and that can only start when we bring diverse voices to the table. As an equal opportunity employer, we stay true to our mission by ensuring everyone feels more confident being exactly who they are.

Work Environment:
This is a remote position allowing you to work from the comfort of your home or any location with reliable internet access within the United States. You will spend extended periods at a computer, so a comfortable and ergonomic workspace is essential. We provide the necessary tools and support to ensure a productive and collaborative virtual work experience. Additionally, the company holds quarterly all-hands meetings in California, which you would be expected to travel to and attend in person.

Compensation and Benefits:

• Salary depends on experience
• Unlimited Sick Days & PTO
• Company-paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
• 401k plan with 3% company match
• Monthly $200 stipend for home office expenses
• Free $1,000 worth of True Classic merchandise every year
• Free Employee Assistance Program

Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we’re committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to us at hr@trueclassic.com.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.