Store Manager

True Classic is hiring a Store Manager to lead retail store operations, team performance, and customer experience at our Mission Viejo, CA location. In this role you will drive sales, develop a high-performing team, and execute operational excellence across all aspects of the store to deliver exceptional customer experiences and consistently exceed performance goals.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Team Leadership & Development

• Lead, develop, and retain a high-performing team of Sales Associates and Keyholders
• Role model and reinforce the TRUE Experience through service, energy, and connection on the floor
• Provide consistent coaching, structured development plans, and clear expectations
• Foster a culture of accountability, recognition, and performance

Customer Experience & Sales Performance

• Deliver exceptional customer experiences rooted in connection, product knowledge, and presentation
• Own store KPIs including sales, conversion, UPT, and AOV; coach the team to exceed goals
• Lead from the floor by building client relationships and driving daily momentum
• Celebrate wins and energize the team to create a high-touch, results-driven environment

Store Operations & Brand Standards

• Ensure operational excellence across cash handling, inventory management, and back-of-house organization
• Maintain visual merchandising and floor presentation aligned with brand standards
• Manage payroll, scheduling, and controllable expenses in line with productivity targets
• Uphold a clean, organized, and inspiring retail environment

Business Ownership & Strategic Execution

• Understand the store’s role in the broader business and adapt strategies to local market needs
• Analyze sales trends and customer feedback to inform decisions and improve performance
• Partner with regional leadership on marketing activations, events, and community outreach
• Own and report on performance metrics, identifying opportunities for growth and optimization

Qualifications

• 3+ years of retail management experience in a high-volume or customer-centric environment
• Proven success leading teams to exceed sales KPIs and deliver strong customer experiences
• Strong leadership, communication, and conflict-resolution skills
• Operational expertise in scheduling, payroll, inventory, and compliance
• Highly organized and adaptable in fast-paced, high-growth environments

Preferred Qualifications

• Experience leading in an omnichannel or digitally integrated retail environment
• Strong track record of building and retaining high-performing teams
• Experience with clienteling and relationship-driven sales environments
• Ability to analyze data and translate insights into actionable strategies
• Passion for product, brand storytelling, and elevating the retail experience

Physical Requirements

• Ability to stand for extended periods and move throughout the sales floor
• Ability to lift up to 50 lbs and support physical tasks including restocking, merchandising, and floor resets
• Comfortable using ladders or step stools as needed for store operations

Workplace Arrangement

In-Person

This is an on-site retail leadership role based in Mission Viejo, CA. The Store Manager is expected to be present on the sales floor, leading the team and supporting day-to-day store operations, including evenings, weekends, and peak retail periods.

Compensation and Benefits

Compensation

• Salary Range: $75k - $85k + bonus

Time Off

• Unlimited PTO and sick time

Health & Wellness

• Company-paid medical, dental, and vision insurance
• $100/month Wellness Stipend
• Free Employee Assistance Program (EAP)

Work & Growth Support

• $100/month Personal Workspace Stipend

Perks

• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

• Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
• Paint the Picture – We set clear vision and help others see what great looks like.
• Seek the Truth – We use data, customer insight, and curiosity to guide decisions.
• Get 1% Better – We continuously improve how we work through strong systems and small wins.
• Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.
• Crush the Challenge – We surface problems early and take ownership to solve them.
• Go Fast – We take initiative, move with urgency, and bias toward action.
• Be Creative – We challenge the norm and find better ways to win.
• Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!