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National Account Manager - Distributors & Grocery

Utah, Ohio, MN, Colorado

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! 

 

As the National Account Manager – Distributors & Grocery at trü frü, you will play a pivotal role in driving growth and fostering deep customer partnerships. You will lead the development and execution of strategic plans that deliver exceptional sales results and customer value. Your leadership will be critical in managing a broker team and a future direct report, ensuring flawless execution and alignment with company goals.

This position can be based in Utah, MN, IL, Ohio or Colorado

What you'll do

  • Lead and manage distributor relationships including UNFI, KEHE, C&S, Spartan Nash, and select grocery retailers such as Albertsons/Safeway, HyVee, Schnucks, Sprouts, SEG, etc.
  • Develop and implement consistent distributor strategies and processes that align with company objectives.
  • Lead, mentor, and develop a high-performing broker team and a future direct report to maximize sales effectiveness.
  • Create clear, actionable customer plans that can be shared and executed by the broker team.
  • Drive flawless execution of sales strategies including contract negotiations, demand forecasting, trade expenditure management, and new item launches.
  • Collaborate cross-functionally with marketing, finance, and supply chain teams to ensure sales plans are financially viable and operationally sound.
  • Utilize strong negotiation skills to achieve mutually beneficial outcomes with various stakeholders.
  • Regularly assess progress against KPIs to ensure brokers and team members remain motivated and focused on delivering exceptional results.
  • Develop simplified Digital Commerce strategy with a focus on key fundamentals.
  • Build and communicate compelling sales stories that are templated but customizable for brokers as needed.
  • Set the foundation and vision for the sales team, defining roles, responsibilities, and growth plans including onboarding a future direct report.
  • Forecast demand and manage trade expenditure effectively to support business objectives.

What you'll bring to trü frü

You are...

  • A quick and adaptable problem solver with a strong focus on delivering effective solutions in a dynamic environment.
  • A fast decision-maker, balancing speed, outcome, and resource allocation effectively.
  • Process oriented and execution focused, able to communicate simplified direction and messaging clearly.
  • Enterprise-focused and collaborative with a strong orientation towards overall enterprise success with a collaborative mindset.
  • Skilled at translating complex data into actionable plans and strategies that drive tangible results.

You have...

  • Bachelor’s degree in business administration or a related field.
  • Minimum of 8 years of experience in a Sales function, with >2 years of distributor experience.
  • Excellent communication, negotiation, collaboration, analytical, and influencing skills.
  • Proficiency with Microsoft Suite.
  • Demonstrated category and shopper acumen.
  • Financial acumen and experience in managing a customer P&L
  • Proven ability to drive revenue growth and expand market share.

Pluses

  • Master’s degree in Business Administration
  • Experience with Trade Promotions Systems (TPM/SRM)

Certain states and localities require employers to post a reasonable estimate of salary range.  Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

 

What trü frü offers –  

  • Competitive salary, including a target bonus and an impressive benefits package!
  • Flexible Paid Time Off
  • Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
  • Long-term disability and short-term disability insurance
  • Employee Assistance Program (EAP)
  • 401K retirement saving opportunity.
  • Casual office dress code
  • A dynamic, ambitious, indulgently fun work environment!

 

EEO 

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

 

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.

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