Back to jobs
New

Brand Associate

Salt Lake City

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! 

 

As the Brand Associate – Frozen Portfolio at Trü Frü, you will play a foundational role in strengthening the strategic, analytical, and operational engine of the Brand team. You will support the Frozen Brand Manager and VP of Brand Management by owning key brand reporting, innovation tracking, competitive analysis, and marketing performance reporting.  

What you’ll do

  • Own weekly, monthly, and quarterly brand performance reporting across sales, category, and competitive KPIs, translating data into actionable insights.
  • Analyze category performance, retailer trends, consumer behavior, and competitive activity to identify growth opportunities, risks, and whitespace.
  • Lead category, competitive, and consumer deep dives to uncover unmet needs and inform innovation, portfolio, and format decisions.
  • Support brand and innovation strategy by building and maintaining the Frozen innovation roadmap, including concept tracking, sizing, feasibility inputs, and packaging transition management.
  • Partner with Brand Management leadership to explore new adjacencies, formats, and categories through data-driven analysis and consumer insights.
  • Build financial models and business cases for innovation, including volume forecasts, sizing assumptions, and post-launch performance analysis versus plan.
  • Support post-launch optimization by identifying performance gaps and recommending corrective actions.
  • Partner with Marketing leadership and external agencies to track marketing performance, optimize spend, and inform demand planning decisions.
  • Develop clear, compelling executive- and retailer-ready presentations that tell the story of category insights, innovation strategy, and portfolio performance.
  • Maintain organized, accessible documentation and digital assets, including SharePoint folder structures and monthly audits to ensure materials are current.

What you’ll bring to trü frü

 You are…

  • Highly analytical and excited by numbers, insights, and problem-solving.
  • A strategic thinker who can synthesize complex information into clear takeaways.
  • Extremely organized with strong project management instincts.
  • A collaborator who thrives in cross-functional work.
  • A proactive doer who anticipates needs and elevates the team's effectiveness.
  • Curious, consumer-centric, and energized by innovation.

You have…

  • Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field. 
  • 1–3 years’ experience in brand management, marketing, consulting, category management, business analytics, or CPG experience (preferred but not required).
  • Strong analytical and quantitative skills; experience in Excel, PowerPoint, and data tools.
  • Ability to manage multiple projects, timelines, and stakeholders.
  • Strong communication and presentation abilities.
  • Comfort working in a fast-paced, high-growth environment. 

Pluses: 

  • Experience with Nielsen/IRI/SPINS or equivalent data sources.
  • Experience in CPG, food & beverage, or brand-side marketing.
  • Innovation process familiarity (Stage Gate, concept testing, financial modeling).
  • Experience using SharePoint or other asset management systems. 

Certain states and localities require employers to post a reasonable estimate of salary range.  Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

 

What trü frü offers –  

  • Competitive salary, including a target bonus and an impressive benefits package!
  • Flexible Paid Time Off
  • Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
  • Long-term disability and short-term disability insurance
  • Employee Assistance Program (EAP)
  • 401K retirement saving opportunity.
  • Casual office dress code
  • A dynamic, ambitious, indulgently fun work environment!

 

EEO 

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

 

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select all of the countries you are legally eligible to work in:
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in trü frü’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.