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Brand Manager

Salt Lake City

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! 

 

As the Brand Manager leading Innovation Expansion, Sustainability & Canada at trü frü, you will play a critical role in unlocking the next phase of growth for our current portfolio. You will blend strategic brand thinking with strong executional ownership — partnering across R&D, Sales, Supply Chain, Finance, Creative, and Insights to deliver meaningful, scalable growth.

What you'll do

  • Own innovation expansion, ensuring initiatives are grounded in consumer insights, commercial opportunity, and operational feasibility.
  • Lead cross-functional development from concept through commercialization, partnering closely with R&D, Supply Chain, Finance, Sales, and Creative.
  • Partner with Sales to bring innovation and strategies to life through compelling customer stories, innovation sell-in materials, and customer-specific plans.
  • Leverage consumer, shopper, and category insights to continuously refine innovation strategy and prioritize opportunities.
  • Monitor brand, innovation, and commercial performance, identifying opportunities, risks, and course corrections, and deliver clear, actionable updates to leadership with strategic recommendations.
  • Ensure innovation strengthens brand equity while driving sustainable, profitable growth.
  • Partner with R&D and internal sustainability and supply chain teams on portfolio sustainability initiatives including packaging evolution, ingredient sourcing, and brand storytelling, and translate sustainability into consumer-relevant brand value.
  • Serve as brand lead for the Canadian business, partnering with the Canadian sales manager and internal stakeholders to localize brand strategy while protecting core brand equity.
  • Lead projects through influence, aligning diverse stakeholders around shared goals and directing agency, creative, and internal partners to deliver best-in-class work.
  • Contribute to building a high-performance, collaborative brand culture.

What you'll bring to trü frü

You are...

  • A modern, multidimensional marketer who is equally strategic and executional.
  • A brand steward with a growth mindset who connects insight to solution.
  • A storyteller who knows how to make brands matter and a builder who thrives in fast-moving environments.
  • A collaborative problem-solver who elevates teams and finds opportunity in complexity.
  • Highly organized with strong follow-through, comfortable managing multiple priorities simultaneously.
  • Curious, optimistic, and deeply motivated to improve consumers’ lives.
  • Someone who believes brands should grow responsibly, creatively, and with purpose.

You have...

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 4+ years of brand management experience in CPG or adjacent industries.
  • Proven experience in innovation development and commercialization.
  • Strong understanding of P&L levers, portfolio management, and advanced analytical and storytelling capabilities.
  • Excellent cross-functional leadership, project management, and relationship-building skills.
  • Ability to operate with both structure and agility.

Pluses

  • MBA or advanced degree.
  • Food & beverage CPG experience.
  • Canadian market experience.
  • Sustainability or responsible sourcing experience.
  • Experience in high-growth or entrepreneurial organizations.

Certain states and localities require employers to post a reasonable estimate of salary range.  Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

 

What trü frü offers –  

  • Competitive salary, including a target bonus and an impressive benefits package!
  • Flexible Paid Time Off
  • Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
  • Long-term disability and short-term disability insurance
  • Employee Assistance Program (EAP)
  • 401K retirement saving opportunity.
  • Casual office dress code
  • A dynamic, ambitious, indulgently fun work environment!

 

EEO 

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

 

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.

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