Marketing Manager - Los Angeles

Role

Marketing Manager (Head of Marketing) - Los Angeles - Picnic

 

About Picnic:

Picnic is reinventing the way employees experience lunch at work. We partner with top local restaurants to deliver individually packed meals to offices — with no fees or tips. Imagine 100+ restaurants at your fingertips, same prices as takeout and delivered to your floor. By grouping hundreds of orders together, we create a seamless, affordable, and joyful lunch experience for employees and employers alike.

 

What You’ll Do:

We’re searching for a hustler—someone who’s as comfortable crafting a data-driven CRM campaign as they are brainstorming creative social content or planning an engaging office event. You’ll be the heartbeat of our marketing efforts, leading initiatives across CRM, social media, brand marketing, partnerships, and events. This role is perfect for someone who thrives in a fast-paced startup environment, isn’t afraid to roll up their sleeves, and is passionate about creating meaningful connections with customers.

We are looking for people who love food, love lunch and getting others an amazing lunch! 

 

B2B Demand Generation & Account-Based Marketing

• Build and run campaigns that generate leads and meetings for our sales team
• Develop tailored outreach strategies for decision-makers (Office Admins, HR, Workplace teams)
• Use tools like LinkedIn, email, direct mail, and in-person activations
• Track and optimize campaign performance using CRM and marketing data
  
  

 Eater Engagement, Retention & Referrals

• Drive growth within our existing office users through lifecycle marketing (email/SMS)
• Build referral and incentive programs to increase usage and word-of-mouth
• Work with our ops and activation teams to create in-office moments and surprises
• Run tests, analyze performance, and scale what works
  
  

Brand & Creative Marketing

• Help shape and elevate Picnic’s brand voice and visual identity
• Launch creative campaigns (digital, events, PR, OOH, partnerships) to drive awareness
• Bring joy and delight to our eaters and partners — we want every lunch to feel like a treat
• Collaborate with design and external creatives to bring ideas to life

 

Who you are: 

• Have 4–6 years of experience in a fast-paced B2B and/or B2C marketing environment
• Have led or supported account-based marketing or demand gen campaigns
• Have excellent analytical skills
• Have a creative spark but think resourcefully
• Have experience with tools like Attentive, Braze, Salesforce, Google Analytics, LinkedIn Ads, or similar
• Are a strong communicator, collaborator, and biased toward action
• Comfortable working in a fast-paced, hands-on environment
• Operationally scrappy — you’re not afraid to roll up your sleeves to get things done

 

Why Picnic:

• Work with an inspiring CEO who built one of the world’s biggest unicorns and is on the mission to transform the food and restaurant industry
• Shape the operational backbone of a fast-growing startup
• Join a mission-driven team improving the workplace experience
• Room for growth
• This role reports to directly to the General Manager

 

What Else You Need To Know

This role is onsite based in Los Angeles. We believe that people do their best work when they are together. As a company, we’re in the marketplace of ideas and innovation. When you’re constantly innovating, changing how an industry works, inventing new products and processes - and we are doing all these things - we believe we’re better as a team in person. That’s why all of our teams (except for our field-based roles) work from one of our office locations 5 days a week. Looking forward to sharing more about a Career of Substance at Picnic.

 

Ready to join us as we serve those who serve others?