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General Manager, Picnic - Bay Area

San Francisco

About Picnic

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

The Role

We’re hiring a General Manager to lead Picnic’s expansion in the Bay Area. This is a high-impact, entrepreneurial role with full P and L ownership. You will be responsible for making your city successful end to end, owning revenue, costs, and performance while working across sales, operations, and restaurant partnerships to build and scale a thriving local business.

This role is ideal for a hands-on builder who thrives in fast-paced environments and wants real ownership and accountability.

What You’ll Do

  • Own the P&L and city performance
    Set goals, manage revenue and costs, track performance, and adjust strategy to ensure the market is profitable and growing.
  • Lead revenue growth locally
    Build relationships with CEOs and senior leaders at top companies to drive adoption of Picnic across your city.
  • Own restaurant partnerships
    Identify, onboard, and manage relationships with top local restaurants, working on menus, presentation, and pricing that delights customers and drives margin.
  • Ensure client success
    Oversee activations and launches for key accounts, ensuring a seamless, high-quality rollout experience.
  • Be the local market expert
    Develop a deep understanding of your market, including competitors, customer needs, and local dynamics, and use those insights to guide decisions.
  • Lead cross-functional execution
    Partner closely with marketing, operations, product, and leadership to execute initiatives and scale what works.
  • Build Picnic’s brand locally
    Drive awareness and credibility for Picnic through community engagement and local presence.

What We’re Looking For

  • Bachelor’s degree from a top US college
  • 10 plus years of professional experience, ideally from top-tier management consulting, investment banking, or CPG brand management, with clear ownership of business outcomes
  • MBA from a top business school is a plus
  • Strong analytical mindset with the ability to manage a business through data
  • Ability to think strategically while staying hands on and execution focused
  • Excellent communication and stakeholder management skills
  • Entrepreneurial, resourceful, and comfortable operating in ambiguity
  • Passion for food, startups, or improving the future of office life

What Else You Should Know

This role is based in our San Francisco office. Picnic is built on close collaboration and rapid iteration, and we do our best work together. As a result, this role is onsite five days a week.

Ready to join us as we serve those who serve others?

 

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