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Social Media Associate - Los Angeles

Los Angeles

Who we are 

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

 

About the Role

We’re looking for a creative, hands-on Social Media Associate to own Picnic’s social media presence end-to-end. This person will be responsible for content creation, posting, and performance analysis across multiple platforms, helping us build brand awareness, engage our community, and bring the Picnic brand to life online.

This role is perfect for someone who is creative, curious, and loves experimenting with new content ideas, while also being comfortable analyzing performance and optimizing what works.

You’ll work closely with the team to tell Picnic’s story, showcase our restaurant partners, and create fun, engaging content around food, office life, and the lunch experience.

 

What You’ll Do

Social Media Content Creation

  • Own Picnic’s social media presence across platforms such as Instagram, LinkedIn, TikTok, and others

  • Plan, create, and publish engaging content, including posts, stories, reels, and short-form videos

  • Capture and produce content featuring restaurants, office lunches, team moments, and brand storytelling

  • Maintain a consistent posting cadence and content calendar

Content Strategy & Ideas

  • Continuously brainstorm new creative ideas and formats to grow engagement and reach

  • Stay on top of social media trends, memes, and platform updates

  • Experiment with different content styles to see what resonates with our audience

Analytics & Optimization

  • Track and analyze the performance of posts and campaigns

  • Identify trends in engagement, reach, and audience growth

  • Use insights to optimize future content and strategies

Brand & Community

  • Help bring Picnic’s brand voice and personality to life across social channels

  • Engage with our community through comments, messages, and social interactions

  • Support collaborations with restaurants, partners, and creators when relevant

What we’re looking for

  • 1–3 years of experience managing or supporting social media for a brand or company

  • Comfortable creating short-form video and visual content

  • Strong creative instincts and a good eye for content that performs on social

  • Familiar with tools like Instagram, TikTok, LinkedIn, Canva, CapCut, or similar

  • Comfortable analyzing basic social media metrics and performance

  • Proactive, organized, and excited to experiment with new ideas

  • Passionate about food, restaurants, and creating joyful experiences

Why join us

  • Work with an inspiring CEO who built one of the world’s biggest unicorns and is on a mission to transform the food and restaurant industry

  • Join a fast-growing startup where your ideas and creativity will have real impact

  • Be part of a mission-driven team improving the workplace experience

  • Room for growth as the company scales

 

What else you need to know 

This role is based in our Los Angeles office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week. 

The base salary range for this role is $87,000 - 100,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

Benefits Summary (USA Full-Time Exempt Employees):

  • Medical, dental, and vision insurance (multiple plans, incl. HSA options).
  • Company-paid life and disability insurance (short- and long-term).
  • Voluntary insurance: accident, critical illness, hospital indemnity.
  • Optional supplemental life insurance for self, spouse, and children.
  • Pet insurance discount.
  • 401(k).
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Time Off policies:
    • Discretionary vacation days
    • 8 paid holidays per year
    • Paid sick time
    • Paid Bereavement leave
    • Paid Parental Leave

Benefits are subject to change at the company's discretion.
CSS accepts applications on an ongoing basis.

 

Ready to join us as we serve those who serve others? 

 

#LI-Onsite

 

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