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Demand Generation Manager

Houston, Texas, United States

About TTC

TTC Global is a multinational software assurance and testing services provider. Founded in 2004 in Auckland, TTC Global now serves corporations, government entities, and organizations worldwide with innovative quality assurance solutions. Our consultants integrate advanced AI to enhance development speed, quality, and cost efficiency. We help clients increase development speed and quality while reducing risk and cost. With offices across New Zealand, Australia, USA, Canada, Europe and the Middle East, and strategic partnerships with several of the world’s leading technology companies, TTC Global combines global insights with local expertise. Our mission to transform technology delivery through advanced software quality assurance helps customers achieve faster time-to-market, higher quality, and lower costs.

Perks of working for TTC

  • Competitive Base Salary
  • Medical, Dental, Vision Benefits
  • 401K w/ company match
  • Paid Time Off
  • Paid Holidays
  • Work Life Balance
  • Relaxed Work Environment
  • Growth and Development Opportunities

Role Overview

TTC Global is seeking a hands-on Demand Generation Manager (Revenue & HubSpot CRM) to build and own our demand generation capability from the ground up. This role is also responsible for end-to-end ownership of HubSpot CRM and marketing automation.

Reporting to the VP of Global Marketing, this role will design, execute, and optimize lead generation and demand generation programs that directly contribute to pipeline and revenue. While TTC Global plans to progressively introduce Account-Based Marketing (ABM), the immediate focus of this role is on strong, scalable lead and demand generation programs that support revenue generation, driven by a well-governed CRM.

This is an execution-focused role. We are looking for someone who enjoys building systems, launching campaigns, fixing what does not work, and proving impact through data.

Key Responsibilities

Lead Generation & Demand Generation (Primary Focus)

  • Build and own TTC Global’s lead and demand generation engine with a clear focus on pipeline creation, acceleration, and revenue contribution.
  • Design, execute, and optimize multi-channel demand generation campaigns aligned to sales priorities.
  • Develop and manage lead lifecycle frameworks, including lead stages, MQL/SQL definitions, and marketing-to-sales handoff processes.
  • Create and optimize nurture programs that support long, complex B2B buying cycles.
  • Continuously test, measure, and optimize campaigns based on performance, conversion rates, and pipeline impact.

HubSpot CRM & Marketing Automation Ownership

  • Act as the owner of HubSpot CRM and Marketing Automation, responsible for configuration, optimization, and day-to-day administration.
  • Build and maintain workflows, automation, lead scoring models, segmentation, and reporting.
  • Ensure CRM data quality, governance, and consistent usage across the business.
  • Own integrations and system hygiene to support scalable demand generation.
  • Establish best practices and documentation for HubSpot usage.

Sales & Marketing Alignment

  • Work closely with Sales, Account Managers, and Regional Leadership to align marketing activity with revenue priorities.
  • Ensure clear, consistent, and effective marketing-to-sales handoff.
  • Support sales teams with insights, reporting, and campaign visibility.
  • Act as a trusted partner to Sales, with a shared focus on pipeline and revenue outcomes.

Introduction of Account-Based Marketing (Future-Focused)

  • Support the progressive introduction of Account-Based Marketing over time, in partnership with Sales and Marketing leadership.
  • Contribute to early ABM foundations such as target account selection, engagement approaches, and measurement frameworks.
  • Ensure any ABM activity complements and builds on existing demand generation programs, rather than replacing them.

Reporting, Analytics & Compliance

  • Define and track KPIs across lead generation, demand generation, and CRM performance.
  • Provide clear, data-driven insights into pipeline contribution, conversion rates, and campaign ROI.
  • Build reporting that leadership can rely on for decision-making.
  • Ensure compliance with GDPR, CCPA, and global data privacy requirements.

What Success Looks Like in the First 6 Months

First 90 Days

  • Take full ownership of HubSpot, including auditing and improving configuration, data quality, workflows, and reporting.
  • Define and document lead lifecycle stages, handoff processes, and core demand generation KPIs.
  • Launch or optimize at least one lead or demand generation campaign with measurable pipeline impact.
  • Establish strong working relationships with Sales and gain credibility as someone who understands pipeline, not just marketing activity.

By 6 Months

  • Lead and demand generation programs are consistently generating qualified leads and contributing to pipeline.
  • HubSpot is well governed, actively used, and producing reliable, leadership-ready reporting.
  • Initial foundations for Account-Based Marketing are defined or underway.
  • Leadership has clear visibility into what marketing is contributing to revenue and how programs are being optimized.

Required Experience & Capabilities

  • 5+ years of experience in B2B Demand Generation, Revenue Marketing, or similar roles
  • Demonstrated proof of pipeline and revenue contribution, not just lead volume.
  • Deep, hands-on HubSpot experience, including workflows, automation, lead scoring, segmentation, and reporting.
  • Experience building or significantly improving demand generation programs rather than maintaining mature systems.
  • Strong understanding of long, complex B2B sales cycles.
  • Highly analytical, data-driven, and comfortable being accountable for outcomes.
  • Able to work independently with a high level of ownership and initiative.

Nice to Have

  • Exposure to Account-Based Marketing concepts or early-stage ABM initiatives.
  • Experience introducing HubSpot or improving CRM maturity in a growing organization.
  • Exposure to enterprise, financial services, or regulated industries.
  • Experience working with globally distributed sales and marketing teams.
  • HubSpot certifications (e.g., Marketing Software, Sales Software, or Operations Hub) are a plus, but hands-on execution experience matters more than credentials.

If your experience or qualifications is similar to our ideal of a successful candidate, please consider applying. Experience comes in many ways; skills may be transferred, but passion for your career can't be substituted. At TTC, we understand the importance of diversity and how much value it brings to the table. Diversity brings about creativity and new perspectives, which is why we beckon everyone to apply. 

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