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Director, B2B Marketing International

Canada - Toronto

Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.

About the Role:

Tubi is looking for a Director of B2B Marketing, International to join our B2B Marketing team focused on supporting Tubi’s sales channels across Canada. Reporting directly to the SVP of B2B Marketing, you will spearhead the strategy for Tubi’s B2B efforts across our Canadian footprint. 

With an emphasis on sales enablement and content marketing, this role will be responsible for establishing our Canadian B2B marketing strategy and regional implementation plan, inclusive of industry partnerships and events, thought leadership, and sales collateral. 

This position will be based in Toronto and will require some travel, both domestically and internationally. 

Duties & Responsibilities:

  • Lead the development of sales enablement, content marketing, and trade marketing for Canada in support of channel sales partners and dedicated Tubi-Canada team
  • Develop measurement plan and tactics to optimize B2B marketing efforts, further connecting marketing and sales activities to revenue and retention
  • Develop localized content intended to stimulate interest, drive engagement and consideration for Tubi’s solutions including: pitch decks, case studies, infographics, explainer videos, and more, to be distributed across multiple sales and marketing channels
  • Work closely with channel sales partners to develop co-marketing initiatives 

Qualifications:

  • Deep knowledge of advertising industry and experience in working across Canadian media market 
  • General knowledge of the video investment ecosystem
  • In-depth knowledge of marketing metrics
  • Excellent writing and presentation development
  • Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations
  • Know your way around the tools of the trade–ex: CRM, marketing automation, social listening platforms
  • Project management - attention to detail while also driving towards long-term goals
  • Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience

Basic Requirements:

  • 7+ years of marketing experience within the advertising, ad tech and/or relevant marketing organizations 
  • Bachelor’s Degree
  • Impressive references and portfolio of previously published work

#LI-CN1

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

  • For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
  • For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
  • For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
  • For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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