Account Executive, Direct Response
Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.
About the Role:
The Tubi advertising sales team is looking for a driven Account Executive with a strong background in Direct Response advertising to join our growing team in Los Angeles – preferably with TV experience across linear, CTV/OTT, and addressable.
Based on the West Coast, this individual will be responsible for identifying and closing new business, managing a self-sustaining book of accounts, and expanding client partnerships with Direct Response brands and agencies. This role demands a proactive seller with a new business mindset, backed by proven industry connections and the ability to work independently and within a team structure. Lastly, this individual should have a have a strong understanding of the overall video advertising marketplace, Tubi’s place within it, and the multiple buying models that advertisers use in the modern landscape.
This is a hybrid role based in our Los Angeles office with the expectation of 3 days a week (minimum) in the office.
This role reports to the Senior Vice President, East & Direct Response.
Responsibilities
- Execute direct and programmatic ad sales strategies that include clients and ad agency buying, planning and account groups
- Build and maintain strong relationships with current and prospective advertising partners who specialize in direct response seeking measurable outcomes
- Develop presentations, verbal and written pre/post sell efforts and account maintenance processes
- Collaborate with account management and ad ops to deliver successful campaigns
Qualifications
- 10+ years experience in direct response media sales or new business development
- Proven track record of sourcing, closing, and growing DR business independently
- Strong network of direct response advertisers and agency partners
- Deep understanding of DR KPIs and performance-driven campaigns (CPA, CPL, ROAS, MER, etc.)
- Self-starter with strong organizational skills and a bias for action
- Excellent communication, presentation, and negotiation skills
- Solid knowledge of media math, terms, measurement types, and buying models within Direct Response
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for a sales incentive compensation plan, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
California Compensation
Base ($160,000 to $190,000 / year) + Sales Incentive Compensation Plan + Benefits
#LI-DNI
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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