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Senior Manager, B2B Vertical Marketing

Los Angeles, CA; New York, NY (Hybrid)

Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.

About the Role:

Tubi is seeking a strategic storyteller and category marketing expert to lead vertical marketing for some of our most dynamic and high-growth advertiser segments—including, but not limited to, CPG, Retail, and Mid-Market. In this role, you’ll craft and drive go-to-market strategies that help advertisers understand the measurable power of Tubi’s ad-supported streaming platform.

As Senior Manager, B2B Vertical Marketing, you’ll sit at the intersection of marketing strategy, industry expertise, and Ads Marketing. You’ll partner closely with Sales, Product Marketing, Research, Events, and Creative to bring to life compelling narratives, high-impact campaigns, and standout activations that resonate with category buyers. From thought leadership to client playbooks to live event programming, you'll shape the way key industries see the value of streaming with Tubi.

We’re looking for a strategic thinker who thrives on collaboration, knows how to turn insights into action, and brings a fresh perspective to a rapidly evolving ecosystem.

This role reports to the Senior Director, Ads Marketing. 

This is a hybrid role that can be based in either our New York or Los Angeles office.

What You'll Do:

  • Champion the voice of CPG, Retail, and Mid-Market advertisers—deeply understanding their business challenges, media behaviors, and opportunities within the streaming landscape.
  • Build smart, resonant, and scalable vertical marketing strategies that position Tubi as an essential partner to advertisers looking to drive reach, performance, and brand growth.
  • Translate insights into action: develop vertical playbooks, tailored sales narratives, and content that helps Sales open doors and close deals.
  • Partner closely with Sales stakeholders to build go-to-market programs and toolkits that bring category strategies to life—from pitch decks to case studies to industry-facing thought leadership.
  • Own the marketing roadmap for your verticals: oversee the creation and execution of webinars, tentpole sponsorships, and conference activations that elevate Tubi’s presence and position in the market.
  • Collaborate cross-functionally across Creative, Research, Product, Comms, and Legal to ensure marketing initiatives are integrated, effective, and on-brand.
  • Lead and mentor a junior team member supporting additional verticals—setting direction, coaching execution, and ensuring alignment with broader strategy.
  • Track performance and optimize continuously: use data to understand what’s working, what’s not, and where we go next.

Your Background:

  • 6-8 years of B2B marketing or ad industry experience, ideally with a background in vertical/category marketing, media strategy, or sales enablement.
  • Deep understanding of the advertising landscape and the dynamics driving change in the streaming and video investment space.
  • Hands-on experience executing small-to-mid size client events, including roadshows, lunch-and-learns, onsite activations (e.g. fireside chats & capabilities presentations).
  • A strategic and creative mindset—you love connecting the dots between audience needs, product strengths, and business opportunity.
  • Strong content development and storytelling chops; you can distill complexity into compelling, client-ready narratives.
  • Excellent project management and cross-functional collaboration skills—you’re organized, communicative, and outcomes-driven.
  • A knack for turning insights into action, backed by strong analytical thinking and comfort with data.
  • Experience working closely with Sales or being embedded in a revenue-driving function is a strong plus.

#LI-MJ1

#LI-Hybrid

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California, New York City, Westchester County, NY, and Seattle, WA

$124,000 - $177,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

  • For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
  • For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
  • For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
  • For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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