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Senior Media Strategist, Direct Response

Los Angeles, CA (Hybrid)

Tubi is a global entertainment company and the most-watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 100 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.

About the Role:

Tubi is looking for a motivated Senior Media Strategist, Direct Response to join our Media Strategy pre-sales team. In this role, you’ll serve as a key partner to Direct Response Sales, B2B Marketing, Sales Ops, Account Management, and Research to provide existing and prospective clients opportunities to advertise on Tubi. You’ll lead the end-to-end development of client RFP responses - delivering pricing, inventory forecasts, audience research, targeting recommendations, and creative media solutions that reflect Tubi’s position as the leader in ad-supported streaming. 

This is a hybrid role based in our Los Angeles office. The expectation is three days in the office per week.

What You'll Do:

  • Take ownership of pre-sales strategy and planning, serving as the main point of contact for pre-sale work, and a liaison across the internal teams (Sales, B2B Marketing, Sales Ops, Account Management, and Research)
  • Attend client meetings alongside Sales, being able to clearly speak to Tubi’s offerings, capabilities, and value proposition in the streaming marketplace 
  • Serve as a strategic partner to Account Executives on their assigned book of business. Support sales in preparation for client meetings, presentations, and events. 
  • Become an expert in Tubi’s ad product offerings, and utilize the offerings to develop media plans that meet an advertiser's brand goals and objectives
  • Conduct research on Tubi's audience and data using both internal and external tools, analyzing Tubi’s audience behavior and platform performance, then using research to craft strategic, insight-led stories that clearly articulate Tubi’s audience differentiators to support advertiser planning
  • Provide guidance to junior team members, including Media Planning Specialists and the rest of the DR support team, delegating work appropriately based on skill and workload, and be able to deliver constructive, actionable feedback to support professional development and ensure high-quality execution
  • Identify opportunities to improve process efficiencies in the DR quote to cash process and help the rest of the DR team implement those efficiencies

Your Background: 

  • Bachelor's degree from an accredited university
  • Strong understanding of digital media and direct response ecosystems
  • 3+ years of direct response media planning or sales experience in a related field or company with an understanding of digital and linear video
  • Must have an interest in and aptitude for client services and/or media sales
  • Highly organized and detail-oriented 
  • Experience handling multiple projects concurrently 
  • Ability to work autonomously in a fast-paced environment
  • Ability to learn new tools and systems quickly
  • Strong analytical skills and attention to detail
  • Proficiency in MS Office suite (PPT and Excel required)

#LI-DNI

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California, New York City, Westchester County, NY, and Seattle, WA

$80,200 - $100,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

  • For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
  • For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
  • For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
  • For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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