Product Marketing Specialist

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Regional Product Marketing Specialist

About the job

This position is needed to help deliver on the One Twilio promise to our customers with key product and solution messaging to increase Twilio brand awareness and thought leadership in region. 

You’ll work to spread the Twilio narrative of the value of communication channels + contextual data + AI working together in a single platform to make every customer experience amazing.  You’ll work with marketing and sales experts in region drive customer advocacy, launch management, campaign planning and narratives, and product availability in the EMEA region. This means gaining a deep understanding of products across our CPaaS and our CDP offerings, and knowing the product roadmap.  

Responsibilities

In this role, you’ll:

• Execute on key regional initiatives, including customer advocacy, launch project management, content localization, and more
• Create compelling product and solution messaging for regional campaigns and events
• Partner with our regional product marketing leader for prioritization of regional activities
• Support event and pipeline generation across EMEA, working in tandem with marketing and sales teams to execute in the region
• Research and gain a clear understanding of competitive offerings and Twilio unique positioning against each of them across communications and customer data platforms

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 3–5 years of Product Marketing experience in the technology sector, ideally within UCaaS, CCaaS, CDP, or CPaaS industries.
• Demonstrated expertise in product marketing deliverables: You can show samples of your work, such as product messaging, blogs, customer stories, presentations, and sales assets.
• Regional Knowledge: You have substantial experience marketing to or within EMEA markets; you understand the nuances, buyer personas, and go-to-market strategies that drive success across the region.
• Content Localization: Familiarity with adapting and localizing content for multiple EMEA countries to ensure messaging is accessible, inclusive, and impactful.
• Strategic & Analytical Mindset: You dig deep into product knowledge and leverage market and buyer insights to craft compelling messaging and positioning.
• Technical Acumen: You’re comfortable breaking down product benefits and demonstrating technical value to both business and technical audiences.
• Collaboration: You’re a strong communicator who enjoys working cross-functionally, sharing ideas, and driving projects forward—empowering and influencing your peers along the way.
• Creativity: You constantly look for new and innovative ways to enhance content and drive greater impact across digital campaigns and presentations.
• Communication Skills: Fluent in spoken and written English, with proven ability to turn complex stories into engaging content that resonates with diverse audiences.

Desired:

• EMEA Marketing Experience: Prior product marketing experience specifically with EMEA audiences or countries.
• Additional European Language: Fluency (spoken and written) in German, French, Spanish, or another major European language is a strong advantage.
• Industry Experience: Previous marketing roles with communications, contact center, or cloud-based technology vendors in EMEA.

Location

 This role will be remote, and based in UK.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 30% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@twilio.com.