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Field Marketing Manager

Remote, USA

Twin Health 

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. 

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here 

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

Twin Health is seeking an experienced Field Marketing Manager to own and scale our field marketing and events strategy. This role will drive pipeline creation and acceleration through Twin-hosted events, externally sponsored conferences, account-based marketing (ABM) programs, and client activations.
You will serve as the primary field marketing partner to our sales team, translating revenue goals into high-impact field programs. This is a highly cross-functional role for someone who excels at building strong sales and client success alignment and turning live and virtual experiences into measurable business impact.

Responsibilities 

Field & Event Marketing Strategy

  • Drive enablement of the field marketing strategy aligned to pipeline and revenue target
  • Build quarterly and annual field marketing plans that integrate:
    • Twin-hosted events (executive dinners, roundtables, summits)
    • Externally sponsored conferences and trade shows
    • Client and co-marketing initiatives
    • 1:1, 1:few, and 1:many ABM programs
    • Client + member testimonials
  • Ensure all programs align with GTM priorities and sales objectives

Event Execution & Management

  • Plan, manage, and execute high-impact events from end to end, including:
    • Contract negotiation, budgeting, logistics, staffing, and vendor management
    • Pre-event promotion and post-event follow-up motions
  • Serve as the primary point of contact for event execution and onsite coordination when needed
  • Ensure each event is optimized for pipeline generation, engagement, and brand visibility

Sales, ABM & GTM Alignment

  • Act as the primary field marketing liaison to the client success and sales team
  • Partner closely with Sales and Client Growth and Success team leadership to:
    • Identify priority accounts and opportunities
    • Design targeted ABM and field programs that accelerate deal progression
    • Enable strong pre-, during-, and post-event sales motions
  • Drive adoption of field marketing and sales enablement tools to support scale and consistency

Client & Co-Marketing

  • Develop and execute co-marketing programs with strategic partners
  • Plan and launch joint initiatives including events, webinars, and integrated GTM campaigns
  • Ensure alignment across marketing, sales, and partner teams

Measurement, Reporting & Optimization

  • Own field marketing performance tracking and reporting, including:
    • Leads, MQLs, SQLs, pipeline generated and influenced
  • Build dashboards and share insights with stakeholders (SF + Hubspot)
  • Continuously test, optimize, and improve field programs based on performance data

Enablement, Process & Scale

  • Partner with Growth, Product Marketing, Content, and Design teams to develop event and field assets
  • Support content needs including landing pages, nurture flows, signage, and enablement materials
  • Manage event budgets, timelines, and tracking frameworks
  • Support creation of member + client testimonials to support Sales and Client Success team needs
  • Create repeatable processes, templates, and toolkits to scale the field marketing function
  • Other duties as assigned

Qualifications 

  • 5+ years of B2B field marketing, event marketing, or demand generation experience
  • Proven experience managing both hosted events and sponsored conferences
  • Strong sales & success partnership skills with a track record of driving pipeline through field programs
  • Experience executing ABM programs and account-centric marketing initiatives
  • Data-driven mindset with experience measuring ROI and attribution
  • Strong project management and stakeholder management skills
  • Excellent communication skills with the ability to influence cross-functionally
  • Willingness to travel approximately 10% for events

Preferred Qualifications

  • Experience in healthcare, SaaS, or enterprise B2B environments
  • Familiarity with Salesforce, HubSpot, and event management platforms
  • Experience leveraging AI or automation tools to improve marketing efficiency
  • Monday.com or workflow automation experience a plus

How Success Will Be Measured

  • Pipeline generated and influenced by field marketing programs
  • Achievement of quarterly field marketing goals
  • Strong sales alignment and satisfaction
  • Clear, consistent ROI and performance reporting
  • Scalable, repeatable field marketing processes adopted across teams
  • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits  

The compensation range for this position is $100,000 - $120,000 annually. 

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

  • A competitive compensation package in line with leading technology companies
  • A remote and accomplished global team
  • Opportunity for equity participation 
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan

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