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Product Marketing Manager (Hybrid- Austin, TX)

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Product Marketing Manager

Level: Manager
Location: Austin, TX (Hybrid, 3 days/week onsite)
Compensation: Competitive base + bonus + benefits

Connect product innovation to customer impact

Togetherwork is seeking a Product Marketing Manager to drive awareness, adoption, and long-term engagement for our platform. As the vital link between product and customer, you’ll translate technical capabilities into meaningful, benefit-driven stories that resonate with our audience and deliver measurable business outcomes.

This is a strategic, cross-functional role at the intersection of product, marketing, and customer success. You’ll ensure our messaging is sharp, our launches are impactful, and our marketing programs deepen customer engagement and loyalty.

What you’ll do

  • Craft compelling messaging that reflects real customer needs and differentiates our products in the market.

  • Align messaging with business outcomes, connecting product capabilities to retention, engagement, and revenue growth.

  • Ensure brand and message consistency across all customer touchpoints—including website, in-app experiences, campaigns, and enablement materials.

  • Lead go-to-market (GTM) planning and execution for new product launches and feature releases, from strategy to post-launch performance review.

  • Collaborate across teams—Product, Sales, and Customer Success—to align positioning and execution.

  • Leverage analytics to evaluate adoption, usage, and retention, incorporating learnings into future GTM strategies.

  • Develop customer segmentation models that highlight user needs across key personas, from solo operators to multi-location organizations.

  • Lead voice-of-customer and competitive insights to inform roadmap priorities, product positioning, and lifecycle marketing.

  • Transform data into strategy, using churn, engagement, and retention trends to guide messaging and campaign development.

  • Create enablement tools—battlecards, pitch decks, FAQs, and campaign content—that empower internal teams and strengthen go-to-market execution.

  • Partner with marketing teammates to develop product-focused campaigns, webinars, blogs, and educational content that increase customer stickiness.

  • Support customer adoption and retention through lifecycle programs, in-app messaging, and educational initiatives.

What you bring

  • Bachelor’s degree in Marketing, Business, Communications, or a related technical field (preferred).

  • 3–5+ years of experience in product marketing, product management, or technical marketing roles within SaaS or technology-driven organizations.

  • Proven success developing and executing go-to-market strategies for B2B SaaS or technical products.

  • Strong technical aptitude with the ability to quickly understand and communicate complex product details.

  • Excellent storytelling and communication skills with the ability to translate technical concepts into compelling value propositions.

  • Proficiency with CRM, analytics, and marketing automation platforms, as well as emerging AI tools.

  • Strong project management and collaboration skills, comfortable leading initiatives across multiple teams.

  • Data-driven mindset with a demonstrated ability to analyze performance and optimize outcomes.

Why this role

Impact: Shape how our products are positioned and experienced by customers.
Collaboration: Partner with product and business leaders to influence roadmap and strategy.
Ownership: Lead go-to-market efforts from concept to measurable adoption and retention impact.
Flexibility: Hybrid role based in Austin, TX (minimum 3 days/week onsite).

Compensation & Benefits

Base Salary: Competitive
Bonus: Performance-based
Benefits:

  • Medical, dental, and vision insurance options

  • 100% employer-paid short/long-term disability

  • Basic Life Insurance

  • 401(k) with 100% company match

  • Flexible paid personal/vacation time built on mutual trust and accountability

  • 10 sick days annually

  • 9 company-paid holidays

  • 6 weeks paid parental leave

Inclusion and Diversity

Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law.

About Togetherwork

Togetherwork builds the leading provider of Group Management Software and Payments by bringing together companies that connect people with the institutions most important to them. Our family of companies delivers SaaS and payment solutions to associations, fraternal organizations, museums, universities, and more.

Learn more about our solutions at www.togetherwork.com/solutions.

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